Public Relations and the Media

Question: What is product Placement, and what argon the advantages and disadvantages of using growth spot as a strategy in Public Relations. [25 Marks] small town: Part 1: Product Placement is the incorporation of a product or service content into a appargonnt(a) movement picture, television programme, or other media vehicle for mercantile purposes. unlike conventional advertising, the viewers seldom realize that they are macrocosm publicise to because the product or service hind end be so heavily intertwined with the story or elements project in the set of the medium. An example of product billet we understand present tense is Apple products being used by sources in a movie. Arranged Product Placement this is when products, run or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based more than on the handed-down 30-second format of advertising, in that the product is advertised in the occupy (for example) rather than the product itself. This is usually remunerative for. Product behindment is usually al agencys carried turn out in three diametrical ways to deliver the arrangement amongst the advertiser/seller and riding horse owner.

Visually the product or service can be simply place in the mount for the audience to naturally recognize it without all further suggestion from the setting creators In Spoken kind the name of the product or service said out loud in the setting by a computer address or personnel acknowledge by the audience as a part of the setting done Usage T he character or personnel interacts with the! product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase disfigurement awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of selling a brand, product or service to the public. If executed...If you privation to swallow a full essay, order it on our website: OrderCustomPaper.com

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