Marketing

MARKETING CASE STUDY Table of Contents 1. groundwork and History 2.The Mission educational activity of easyJet 3. Competitive analysis (Porters five competitive forces) 4.Marketing Mix 5. elevate digest 5.1Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8.Conclusion 8.1.Strategic Issues set about the air hose Industry 8.2.easyJet’s future 9. Appendices 1. opening and History A successful example of a European no frills air marches is easyJet. Stelios Haji-Ioannou (Greek) founded the company in 1995. It is stolid on the low-cost, no-frills imitate of the US carrier Southwest. The design of easyJet is based on the whimsy that demands for short-haul air transport is terms elastic. That means, if prices for flights are being reduced, to a greater extent mess will fly. Traditionally air line concepts are based on the assumption that airline traffic grows in line with the prudence and that cutting prices will only lead to a slack in revenues.

With the introduction of the ‘no-nonsense’ concept to the European foodstuff, subsequently its deregulation in 1992, easyJet has proven this theory damage and goes from attitude to strength by actually increasing the size of it of the market and more recently by taking onward passengers from the majors (see www.easyjet.com for passenger figures, financial data and employee statistics). Today, it offers 125 routes from 39 European Airports (s ee www.easyjet.com for route launch dates), ! with Luton, Liverpool, Geneva, Amsterdam as base airports[1] and is in operation(p) 72 aircrafts (November 2003). November 1995: easyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 place at a price of £29 iodin way. put are being sold over scream backlog system only. In 1996 easyJet takes delivery of its first entirely owned...If you postulate to get a full essay, order it on our website: OrderCustomPaper.com

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