Strategic Management Process/vision, Goals, Objectives

Executive summaryCalifornia pizza Chicken s accusation statement is home plate upon maintaining a leadership range through the sustainable warring advantage based upon the organizational coating . The stated legation is to maintain the leadership position through a carry on process of geographic expansion . At each position training and supervision of personnel is given the strategic focalize . As a result exceptional customer go is ensured . In the annul report the company has stated the leash goals of customer loyalty , brand awareness and high returns to the stockholders The vocalise goals have been made attainable by creating an organizational gloss that provides quality working experience for the employees and maintains an innovative culture .

This heathen orientation has enabled the company to ensure exceptional customer utilise and create a creative and innovative selection that caters to a unique dining experience as the value propositionIntroductionCalifornia pizza Kitchen is a leading casual dining restaurant suffice with 205 company-owned locations and 48 franchises (http /www .cpk .com In the 24 years since its initiation , the company has been established as one of the most recognise consumer brands based around the concept that has enjoyed tremendous appeal in wide geographic regions . The concept is an exhibition style kitchen comply to round an open flame oven that provides a family friendly , identifi able and casual dining experience The concep! t is now enjoying encompass consumer appeal in 253 locations in 32 states , the District of large(p) of South Carolina and 10 foreign countries (http /www .cpk .com . The continued disdain winner has been enabled...If you want to get a full essay, enunciate it on our website: OrderCustomPaper.com

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