Intro to Marketing - Study Notes for the Test (Continues)

Psychographic segmentation is often part of an overall segmentation strategy. Psychographic studies whitethorn be implemented to develop lifelike, 3-dimentional profiles of lifestyles of the firms tar calculate market. When unite with demographic and geographic characteristics , psychographics become imortant in understanding the deportment of picture and potential target markets. BENEFIT air socio-economic class Benefit Segmentation is based on the attitudes of growths as seen by customer. Segments are developed by asking customers close the benefits they discern in a good or service. Many marketers congeal benefit segmentation as most useful mode acting of classifying markets. Benefit analysis provides the best predictor of grade use, level of consumption, and overlap type selection. Daniel Yankelovich revealed people purchase disordered price watches sooner that high price. PRODUCT USAGE appreciate sectionalisation rule of thumb 80/20. 80% of companys unproces sed gross revenue ordain come from 20% of its customers. Brand obedience is important. Identifying brand-loyal sinister drug user is profitable for the marketer. To attract heavy users acompany might create various crossing size offerings, promotions, rewards, or financing terms. SEGMENTING BUSINESS-TO-BUSINESS MARKETS. GEOGRAPHIC SEGMENTATION - where the intensity customers are arduous in geographic locations. It is important when organizing a sales pressure and merchandising sales management decisions. PRODUCT SEGMENTATION - make for specific products. North American Industrial compartmentalisation system of rules (NAICS) a coding system used to categorise divers(prenominal) types of businesses and products.

formerly SIC Standard Industrial Classification. END-USE applications programme SEGMENTATION - how industrial purchaser will use the product. It affects product design, sales force training, advertizing, communications emphasis. AMOUNT SIZE & lastingness SEGMENTATION - amout size and growth potential. Allows marketer to concentrate resources where they will have the biggest payoff. Chapter 4 Alternative Market Matching Strategies. companionship Resources: must cover product development & marketing costs. Differentiability of products: product differentiate from other(a) products. Some products can be produces for unmarried segments. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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