Difference of Marketing Product and Service Essay

A product is normally a topic that sold to people and aboutly is tangible. Basically, the merchandise of product is particularly cerebrate on 4Ps in selling mix namely product, footing, place, and forwarding (Ehmke & Fulton & Lusk, n. d. ). The marketer needs to analyze the major pick out of customers in a specific market in hunting lodge to find out a product that can respond the market demand. true firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customers demand as often as possible.Secondly, the price is an important factor in product selling because of the price must(prenominal) be act to match with the purchasing position of a tar shoot for group. The marketer should understand the nature price of interchange products. For example, the perfume price might be high because it is considered as extravagance technical and the instant-noodle price might be low because of it is considered as contraption good. Thirdly, the place of product marketing refers to distribution channels to deliver and treat the product to customers.Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a wait on is the body process that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the assist marketing is somewhat different from product marketing. The proceeds marketing is generally apply renovation marketing mix or 7Ps which is extended from 4Ps by adding people, process and physical evidence (Rafiq & Ahmed, 1995).It is essential for any supporter industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a union should choose a st aff that has inter face-to-face skills, communication skills and good service recognize ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization.For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customers satisfactory acquiring the service on time. Lastly, physical evidence is external factors that related to the milieu around a service argona impacting the customers impression. Fir Example, a Thai massage and spa uses eye-catching advertising hoarding locating in front of the shop and traditional decoration and asynchronous transfer mode to attract foreign customers.To sum up, the marketer generally uses 4Ps in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7Ps which peopl e, price and physical evidence were added. Because of the difference in characteristics, in that location are more factors in service marketing and the marketer must more concern about the customers satisfactory during service time. Hence, the service marketing is somewhat different and also more confused than product marketing.I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers head through a eating place, they might get the food smell from the restaurant but they cannot know how well of service if they do not barter for the menu.Secondly, products can be stored in order to sell to the customer in the next time whereas services market ing mostly are futile to be inventoried, they are perishable. Hence, the value of service always exists at the suggest when it is required. Therefore, it seems to be very unwieldy to match supply with demand in service marketing.Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other further once time when they are dealing products and they might have no chance to see each other a raise. However, in services marketing, consumers and service providers may have to see each other frequently end-to-end until the contract is ended or until the last thing that consumers expect to gain from a service provider.There is a difference in price desktop between both marketing. With product marketing, the price is easy to set by calculating from val ue, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and armed service time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers.Referencehttp//www.extension.purdue.edu/extmedia/EC/EC-730.pdf