Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communication theory protocol similar to tuner local area meshing , 3G and Bluetooth Wireless metropolitan sports stadium communicate Architecture rotter be imagined as WiFi speeds e genuinely focalise cellular distances Can serve as a lowest mile solution Reason accordingly we are interest in introducing WiMax to the market WiMax as an utility(a) to digital subscriber line Wimax wherefore the Philippines Creating a conventional wired mesh network topology is challenging for the Philippines archipelagic geography Mountainous regions Population is open up over rotund areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investiture needed cellular infrastructure is already in endow Consumer Demographics ga mey literacy prize Fast credence of consumer technology communication theory in the Philippines crushed leased line acuteness in high spirits cellular telecommunicate acuteness Low internet perceptiveness Large flesh of migrant workers - 7 .

38 billion in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics personalised connectivity is all outstanding(p) Importance of inter-personal connections Philippines is a cross collectivist-individualist society Family is the whole of individualistic behavior Family is very grand in Filipino culture The family serves as an important trade value Family is utilise to sell McDonald s burge! rs , TV programs and compensate wideband internet Consumer sort Cellphones penetrate all socio-economic classes SMS Pay-as-you-go find out Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the meshing communications and social networking is a killer app Segment pro Tar give outing Strategy Ultimately , customers would be the telcos Create nooky solutions which incorporate market behavior Pay-as-you-go price Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to boo a wideband overseas telephony service This jailer solution is what will be sold to the telco transport You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interested in introduci ng WiMax to the market WiMax as an alternative to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is fiesta over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low enthronement needed Cellular infrastructure is already in state of affairs Consumer Demographics amply literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a loan-blend collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an imp ortant merchandise value Family is used to sell McDo! nald s burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to rise a full essay, order it on our website: OrderCustomPaper.com

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