ADVERTISING PRODUCT NAME: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Nike Biking Shoes NAME OF offset: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â mens Health DATE VIEWED: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â April 6, 2000 MAIN APPEAL: Â Â Â Â Â Â Â Â belong Needs, obedience Needs, Self-actualization FIRST IMPRESSION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7 TARGET audience: Â Â Â Â Â Â Â Â bad or Adolescent males who play sports TONE: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â commit consideration OF AD: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Middle of Magazine PROPOSITION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â If you barter for Nike Biking property then you can turn out the power of a locomote engine in your peg sticks to push you gain ground than before. CONNECTION: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â In this advertisement the main moving-picture show is a branching that is strapped to the mechanistic frame that drives the wheels of the rail in. The image of the leg strapped to the set up shows absolute robot comparable power. The connection among the product and the ad is the action that the leg is doing; it reflects the motion of a mechanical frame that moves the trains wheels. This is where like produces like comes into play. The photo in the ad suggests that when one wears Nike piazza, his lieu go forth have the same mechanical power of that of a trains wheels. so this image gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more than power.
agency: Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â The ad uses key invents and key images to overhaul its meaning. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â A key word used in this ad is Strapped. The word Strapped implies that when you wear Nike shoes you will get a beneficial tight fit in the shoe. This makes the viewer cogitate that he/she will be able to pedal with military root and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewers eyes makes the Nike biking shoes a outstrip key product to own. Another key... If you want to get a total essay, order it on our website:
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