Company Profile of Sony Essay

Company ProfileSony is synonymous with consumer electronics. Its bad-temperedly big in TVs and game condole withs like PlayStation3. Officially happen upond Sony Kabushiki Kaisha, the telephoner designs, breaks, manufactures, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial merchandises. Professional products include semiconductors and components. A take global media conglomerate, Sony boasts additional assets in the atomic number 18as of music (Sony Music entertainment), read (Sony depictions merriment and Sony Digital Production), DVDs (Sony Pictures Home diversion), and TV (Sony Pictures Tele pile). Sony also has several financial function businesses and an advertising agency in japan.HistorySony found its beginning in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a bomb-damaged department store building in capital of Japan. The attach to had $530 in cap and a total of eig ht employees. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japans introductory tape recorder, called the Type-G. In 1958 the company identify was changed to Sony.In the early 1950s, Ibuka traveled in the fall in States and heard about bell Labs invention of the transistor. He convinced Bell to license the transistor applied science to his Japanese company, for use in communications. Ibukas company do the first commercially successful transistor radios.According to Schiffer, Sonys TR-63 radio cracked control surface the U.S. market and launched the new labor of consumer microelectronics. By the mid-1950s, the Statesn teens had begun buying takeout transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 building blocks in 1955 to 5 million units by the end of 1968.Origin of nameWhen Tokyo Tsus hin Kogyo was looking for a Romanized name to use to market them, they strongly considered using their initials, TTK. The primary reason they did not is that the rail elbow room company Tokyo Kyuko was kn give as TKK. The company occasionally used the acronym Totsuko in Japan, nevertheless during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was Tokyo Teletech until Akio Morita discovered that thither was an American company already using Teletech as a put up name.The name Sony was chosen for the brand as a mix of dickens words. One was the Latin word Sonus, which is the root of sonic and sound, and the other was cuss, a familiar term used in 1950s America to call a boy. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958.At the time of the change, it was extremely eccentric for a Japanes e company to use Roman letters to save its name instead of writing it in kanji. The move was not without encounter TTKs principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Banks chairman gave their approvalVisionTo score exciting new digital entertainment experiences for consumers by bringing unneurotic cutting-edge products with latest generation subject area and dos.MissionAs a mission and goal, Sony is dedicated to providing innovative products and multimedia services that challenge the way consumers experience digital entertainment. As a digital entertainment service supportr Sony wants seducenew worlds via their products to give consumers new experiences that can pee their senses. For their computer entertainment sector their mission and goal is to find the more or less talented developers to produce caliber products that continually raise the standards. The firm wants to pull in family products that change the way they experience home entertainment such as tv set set, gaming, and motion-picture shows. To change the way families enjoy home entertainment Sonys PlayStation 3 integrates all aspects of home entertainment. The gaming console is a versatile cable car where consumers can play photo games, watch movies through the Blu-ray player and waterway movies and shows through Netflix. The PlayStation 3 has changed the way individuals enjoy digital entertainment.Boosting Sonys Electronics production lineA key focus for Sony is to strengthen its all-important electronics business and avow market drawing cardship in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing common chord corporate initiativesThe Customer Viewpoint Initiative e mphasizes the importance to staff of display Sony, its products and services from a customer perspective.The Technology Nr. 1 Initiative focuses on reinforcing Sonys cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman.The Genba Initiative aims at strengthening frontline operations (genba in Japanese) such as design locations, manufacturing facilities and gross revenue offices.Formats and technologiesSony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of bosoming those ofother manufacturers and standards bodies. Sony (either alone or with partners) has introduced several of the somewhat popular recording formats, including the floppy disk, Compact Disc, and Blu-ray Disc.Sony delivers excite digital entertainment experiences by capitalising on the synergy between its electronics business, co ntent creation capabilities and movie, music, energetic and computer games interests. As a world leader in high definition, Sony already offers an exciting range of broadcast and consumer HD products, as well as content assets that are driving the industry towards HD digitization.Sony is the still company that can deliver complete, end-to-end solutions for todays HD World. We provide the tools for our customers to create, edit, store, part and enjoy High Definition content. Sony Pictures and Sony Computer recreation create movies and games that maximise the full power and potential of HD while independent film makers and programme producers are encouraged to realize their unique creative vision in full Sony HD.Business unitsSony offers a number of products in a variety of product lines around the world. Sony has developed a music contend robot called Rolly, dog-shaped robots called AIBO and a humanoid robot called QRIO. As of 1 April 2012, Sony is unionized into the following b usiness segments Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications (MP&C), Home diversion & Sound (HE&S), Devices, Pictures, Music, Financial Services and All Other. The network and medical businesses are included in the All Other.Sony CorporationSony Corporation is the electronics business unit and the parent company of the Sony Group. It primarily conducts strategic business planning of the multitude, inquiry and development (R&D), planning, designing and marketing for electronics products. Its subsidiaries such as Sony EMCS Corporation (6plants in Japan), Sony Semiconductor Corporation (7 plants in Japan) and its subsidiaries outside Japan (Brazil, China, England, India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineer (Sony EMCS is also responsible for customer service operations). In 2012, Sony rolled most of its consumer content services (including video, music, an d gaming) into the Sony Entertainment Network.Medical-related businessSony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation.In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, SMC reached a profit in 2003. Sony Ericsson distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual for the time. notwithstanding their innovations, SMC faced intense competition from Apples iPhone, released in 2007. From 2008 to 2010, amid a global recession, SMC slashed its workforce by several thousand. Sony acquired Ericssons percent of the venture in 2012 for over US$1 billion. In 2009, SMC was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG). By 2010, its market share had fallen to sixth place. Sony Mobile Communications now focuses exclusively on the smartphone market.Sony Computer EntertainmentSony Computer Entertainment is best known for producing the popular line of PlayStation consoles. The line grew out of a failed partnership with Nintendo. Originally, Nintendo requested for Sony to develop an add-on for its console that would play Compact Discs. In 1991 Sony announced the add-on, as well as a dedicated console known as the Play Station. However, a disagreement over software licensing for the console caused thepartnership to fall through. Sony then continued the project independently.Sony Pictures EntertainmentSony Pictures Entertainment, Inc. (SPE) is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011, the company was ranked 3rd among movie studios. Its group sales in 2010 were US$7.2 billion. The company has produce d many notable movie franchises, including Spider-Man, The Karate Kid, and Men in Black. It has also produced popular television game shows luck and Wheel of Fortune. Sony entered the television and film production market when it acquired Columbia Pictures Entertainment in 1989 for $3.4 billion. Columbia lives on in the Columbia TriStar Motion Picture Group, a subsidiary of SPE which in turn owns TriStar Pictures and Columbia Pictures. SPEs television division is known as Sony Pictures Television. For the first several years of its existence, Sony Pictures Entertainment performed poorly, leading many to suspect the company would sell off the division. Sony Pictures Entertainment encountered controversy in the early 2000s. In July 2000, a marketing executive working for Sony Corporation created a fictitious film critic, David Manning, who gave consistently goodly reviews for releases from Sony subsidiary Columbia Pictures that generally received poor reviews amongst real critics. So ny afterwards pulled the ads, suspended Mannings creator and his supervisor and paid fines to the state of computerized axial tomography and to fans who saw the reviewed films in the US. In 2006 Sony started using ARccOS Protection on some of their film DVDs, but later issued a recall.Environmental recordIn November 2011, Sony was ranked 9th (jointly with Panasonic) in Greenpeaces Guide to Greener Electronics. This chart grades major electronics companies on their environmental work. The company scored 3.6/10, incurring a penalty point for comments it has made in opposition to postal code efficiency standards in California. It also risks a further penalty point in future editions for being a member of trade associations that have commented against energy efficiency standards.Together with Philips, Sony receives the highest score for energy policy advocacy after calling on theEU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it rece ives full marks for the efficiency of its products. In 2007, Sony ranked 14th on the Greenpeace guide.Sony fell from its earlier 11th place ranking due to Greenpeaces claims that Sony had double standards in their waste policies. Since 1976, Sony has had an Environmental Conference. Sonys policies address their cause on global warming, the environment, and resources. They are winning steps to reduce the substance of greenhouse gases that they put out as well as set the products they get from their suppliers in a process that they call green procurance. Sony has said that they have signed on to have about 75 percent of their Sony Building running on geothermal power. The Sony Take spine Recycling Program allow consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U.S. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures wo rk. This is the most powerful slim biobattery to date.