Lady macbeth suicide letter

A blade tearing through skin enervate skin.. Then the color, it was so vivid. As if you were staring at the sun with your ransack eyes and they caught fire. And the feeling. Warm, dripping down my hands, seeping into my clothes. I find I am no lengthy able to walk without slipping on the pools of blood that cover my bedroom floor. There is no escape. Not blush in sleep. I was overwhelmed by ambition. Thane Of Castor King The very though made me shake with excitement and now I nates only tremble with fear.Your letter announcing you had become THANE OF CASTOR was he glint that lit a flame of my ambition. I distinguish you.. But Im non the only one falling apart here Youd be lie if you said you werent. And us together, were falling apart. We only sport catheter to trust moreover you no longer have trust in me. This path we have chosen.. Its not like we imagined it to me. We loathed power, status and respect. Weve received betrayal and hatred. All thats left wing is the scre ams of a mother and her children, that wont leave my head.I have sunk into an renounce abyss and cannot find anyway out . This depression has taken me as a hostage and no one can rescue me, no matter how hard they try. I dont see a light at the end of this tunnel. I can only hope that in finis provide find peace. Life here is just no longer bearable. Im exhausted this depression has become so insidious that can no longer see my future. You may view me as a coward but believe I am more brave and courageous so 10 Of you combined, so dont you even begin to view me like that. recall I helped you get here so dont waste it.This isnt the path we had plotted for.. But I can only believe my death will help clear it for you. I refuse to live life in fear any longer and the only way to achieve that is by not living. I know youll understand. Though now it may not shine as bright, promise to keep your ambition lit and dont always let anyone blow it out. Dont let them see your confidence wav er. Until we reunite in death know that I will never lose my love for you. Its safer to be that which we destroy Than by destruction dwell in tentative joy.

Conformity Essay

This argument holds completely true for the Statesns through coordinated modular definitions of tatty, and the reliance on and pervasiveness Of technology, Americans reveal their conformist tendencies. Be it pliable surgery, extreme weight loss, or expensive fashion trends, Americans will do al virtually anything to conform to societys value of yellowish pink. Throughout the years society values of beauty become changed from realistic women to unreasonably thin supermodels, with Marilyn Monroe dollied as the most beautiful woman of the twentieth century, to Candace Swanlike as the most beautiful of the 21st century.Arguably one of the most famous celebrities of all time, Monroe stood at 5 Ft 5. Inches and 140 pounds. Swanlike on the other hand, a Victorians Secret Model, stands at 5 Ft 9 inches and 120 pounds. The new idea of beauty is out of reach(predicate) for the majority of American citizens, yet women across the coun move still try to achieve the goal of looking tall and tremendously thin. Trends much(prenominal) as the thigh gap have caused teenage girls across the country to crave their selves in order to be skinny, beautiful, and loved.Stress on looking perfect has resulted in eating disorders amongst Americas youth, all trying to lose weight to conform to beauty standards. Although America preaches that each and very individual is beautiful, there are advertisements on television and the radio everyday about plastic surgery such as liposuction and how macrocosm fat is embarrassing. Thousands of dollars will be spent on potful tucks, spray tans, corsets, and even diet pills in order to look skinny through engaging in this behavior Americans are conforming to the standard idea of beauty rather than appreciating and accepting their own appearances.This ideal of being thin and conforming to it holds power over a great occur of Americans through conforming they are adding to the strength and impact of beauty tankards. approximate is the new beautiful for this nation, and women will do whatever it takes to achieve that. In present times technology has become an enormous part of our lifestyle, if not dominating it completely. Technology has replaced what was once common for race to engage in, such as manually washing clothes and dishes, face-to-face communication, and using cadmium powered light.People of the United States feel compelled to possess all kinds of technology so as to make their lives more convenient. Having a smartened is now viewed as a necessity, and something that people assume everyone owns. Even in schools those who do not have smartness are somewhat outcasts when a teacher asks the whole build to pull out their phones. Part of the American Dream is materialistic-?owning the finest of things, such as the best proficient devices.The conformity of United States citizens since World War II to seek materialistic pursuits has given technology power over the lifestyles of Americans. straightaway people cannot live without their technological devices, they have become weak and babelike upon technology, consequently giving it all the power over them and the American lifestyle. Without genealogy, people are unable to do the most colloquial of tasks, such as using a dictionary to look up a word, travel without the luxuries of a car or airplane, and not rely on track water.By conforming to society materialistic goal of acquiring the best technological gadgets, Americans have given technology complete power over their selves and would not be able to function without it. Although some may argue that America is not a society of conformation, George F. Keenan is ultimately and utterly correct. Something as dreaded as unrealistic beauty standards are strictly followed by numerous of Americas tizzies, consequently giving these standards power over how they live their lifestyle.

Facebook vs Twitter Essay

alvirtuoso one question is who will be on top? analysis of the Situation Who is better than who? Or one could say who is going to be the king of the hill? Facebook has tried to purchase chitter with no success. It is grave to say who will come out on top or who will be the ultimate superior of the social war. Until on or the other purchases their competitor or they just decide to merge and hold the social network, we will have to wait and see who will win. call Issues Facebook and Twitter atomic number 18 both(pre nominative) free sends and are both popular. Facebook and Twitter are both time conversations, but Twitter is a piffling faster.They both seem to have their good and bad qualities. Twitter has a character restriction and has no popups. Twitter users can also beam to their Facebook page. Facebook does not have a character limit. They both can ring mail pictures and videos. Facebook has a better privacy blocking system (if you can become it and oblige believe them set sound). A lot of users (me included) are not apprised of this option. Facebook allows businesses to give notice (of) and r apiece more people faster. Facebook makes there revenue by the ads on their site, witch keeps it free for their users. Facebook has games for their user to play also.These games also riposte well-nigh of their revenue. Twitter has no games and the only source of revenue is its investors. specialize the Problem The main problem for Facebook and Twitter at time is each other. The other thing is that there are other social sites that are starting to catch on. They are both trying so breathed to out due each other they may just drive stepped on by someone else. They both collect to set some goals and do what will help them in the long run. utility(a) Solutions Alternative 1- There is room for both of them on the World Wide Web. emulation is good.They need to keep going like they are yes sooner or later one will be better than the other. It is li ke the burger wars (McDonalds and Burger King) one might be on top but the other is right behind. Alternative 2 They could always merge and rule the social networking site as one. Alternative 3 They could merge and Facebook can be the cursory personal social network site and Twitter can be more of the business network site. Selected Solution to the Problem Alternative 1 Let the users decide which site works best for them. Compatiotion is good for both of them and the users.It makes them improve their products and in turn this makes a better product for the consumers/users. condescension the politically right way, there is going to be a winner and a loser. Implementation The best way to implement the solution is to advertise and to start improving their sites right away. The faster they improve them, the faster they get ahead. Recommendations Twitter should find a way to make revenue. They might need to start selling advertising space or charging a nominal fee for users. Faceboo k needs to become more users friendly and maybe make it easier to use.

C P Snow and the Second Law of Thermodynamics Essay

The scientist and the literary understanding represent two cultures that are drifting apart from individually other to such an extent that each is turn increasing ignorant of and alien to the other, and because they mustiness represent a organic structure of knowledge as a whole, the consequence is that, though specialization, both the scientist and the skilful are becoming final resultively ignorant. Analysis Though C P Snow claims to be turn toing from a common ground surrounded by the two cultures that he envisages, I would argue that he is squarely set in the scientific camp, and is by no means an intellectual.The manner in which he describes the rift between the two cultures has a distinct sniffle of shallow optimism about it, which is the intellectual trait of the scientist. He advocates a simpleton dialogue between the two camps, which is very much reminiscent of discretion thinking, which, before the advent of modern science, maintained that scientific education was the signalize to overcoming all social ills, and dialogue is precisely a means to set each other.Snow is right in thinking that the two camps had prominent apart unawares, and that at wiz time the cultured man endeavored to bind abreast of knowledge as a whole. But a primal point seems to escape him, and that is that modern science entails specialization, and neither does he risible that it could be the root of the problem. While he acknowledges the existence of specialization in science, he tries to make out that it need non be divisive. His protagonism is of a holistic understanding, and on the strength of this plea he wants to effect a negotiation between the two camps.Dont tamp down your specializations too far, he seems to be saying to both the scientists and the intellectuals, because both the liberal arts and the sciences are important, and one is in danger of becoming ignorant if one loses complete touch with any one of them. The propositional content of his plea is correct, exactly the mistake is to sound it on the platform of modern science, which is divisive in its fundamental aspect. If one is committed to the scientific outlook one must live with specialization. We can take his example about the literary intellectual knowing the second uprightness of thermodynamics as a testing point.He thinks that literary intellectual should at least know this law, which is accepted among physicists as being fundamentally significant. The equivalent feat of for a physicist would be of having take away a play by Shakespeare, he suggests. But concentrating on the initial point, why should one know the second law of thermodynamics if one bequeath never question its validity? Science functions by constant questioning, and no scientist is ever trained to carry absolute dictates about with him. A literary intellectual whitethorn interject to it in two ways.He whitethorn absorb it as in inviolable dictate, in which case it would not be science at all. Or he may come to it with the proper outlook of the scientist, which is the questioning one. If on the second trajectory, he may either be captivated by the question, or he may deem it not worth his while. If he is captivated, and he remains clean to his intellectual proclivities, then he cannot but pursue the question further, to the loss of usual literary occupation. But it is more likely that he deems it not worth his while, in which case he returns to the field in which he is proficient and interested.And in due course, through neglect, he forgets how to state the scientific principle at all. If the last is the intimately natural and likeliest outcome, there is pocket-size point in pushing the second law of thermodynamics to the literary man. He has arrived at the status quo of not knowing the law at all, because that is the most natural state of affairs for him. In his situation he has break down things to occupy himself with. For Snow to suggest that he ought to kno w the second law smacks of the arrogance of science, which is an arrogance rooted in naive optimism.Then again, a scientist should simply be expected to enjoy a performance of Shakespeare, but certainly not to analyze it. Literary understanding calls for a key understanding of human nature, which is certainly not part of the equipment of the scientist, who is trained to come up solely empirical evidence. To tell a scientist to analyze King Lear would only confuse him, and if he tried too hard it would blunt his scientific perception. Snow would be better advised to consider the underlying school of thought of science, rather than external practice of the separate disciplines.It is a tacit understanding among members of the scientific society (of which literary intellectual are a part) that each practice his own specialization. Only the fruits are to be enjoyed by all, and this is the square(a) egalitarian dimension of atomized science. The notion of progress comes from the und erstanding that the fruits of specialization consult on all, and it is this notion of progress that binds all members of scientific society. In its pilot program conception modern science was defined as an equalitarianism of knowledge, and manifest loss of this is what Snow is lamenting.But such egalitarianism has not disappeared it has only become impractical for a single person to keep up with the expanding body of knowledge. But more important than knowledge sharing is the philosophy that underpins it, and this philosophy still unites the particle physicist and the Shakespeare man. In calling for a new, and strained, egalitarianism of knowledge, Snow is only betraying his naivete of the world, which is the characteristic naivete of the scientist daring to speak on the humanities. Works Cited Snow, Charles Percy. The Two Cultures. Ed. Stefan Collini. Cambridge, UK Cambridge University Press, 1993.

Employment Relations Essay

In the last 20 years, there has been a shift in the wideness of couplers in clean Zealand. The innovation of the 1991 piece of work Contracts roleplay and the by-line Employment traffic represent 2000 eachowed employees and employers the freedom to negotiate in a inviolable organized religion Bargaining environment without the involvement of the G all overnment. And therefore the cores and bodied agreements were no longsighteder mandatory to guarantee severeness work conditions. This year, a gigantic example of Employment transaction involving pairing and employers disagreements is the AFFCO plants lockout.Since February 2012, 1250 union members have been mingled in 6 AFFCO plants lockouts due to gainsays mingled with in the buff Zealand pastureping centre Workers Union (NZMWU) and AFFCO. The disagreement at last ended in late May with an governing body amongst the parties. This case study will use the Employment Relations theories to explain the relevance of the difference of opinion between a fast ontogenesis company and the union trying to encourage its members rights in the current conflict environment.Earlier this year the media spotlight turned to the dispute between AFFCO, a sum of money processing organisation and the New Zealand total Workers Union. It brought up a radical side of unionism that does not shine the majority of Union activities in New Zealand. Who are the parties involved? And what is the combat that caused grief to employees and employers really more or less? On one side of this dispute is AFFCO, a meat processing organization owned by the Talleys family since 2001.In 1936 a Yugoslav immigrant, Ivan Talijancich, opened a fish shop in Motueka and bought a boat to supply it. His sons, Peter and Michael, took over the bloodline when he died in 1964. Since then the business has grown and the family is now expense $300 million and Talleys Group owns eight meat plants in New Zealand (AFFCO), four fish p rocessing plants, vegetable farms, 53% majority of milk mainframe Open Country, Ice-cream factory in Motueka and the Rutherford Hotel in Nelson1.On the other side of the dispute is the New Zealand Meat Workers Union. The NZMWU was created in 1971 in an attempt to form a National Union to support meat workers and related trades. In the nineties, however, another union was formed in the conjugation Island, the Meat and Related Trades Workers Union of Aotearoa (MUA), allowing workers the freedom to choose between the twain different unions. In 2005 a decision was made to disband all the members from MUA to NZMWU forming one single union to represent meat workers over the spotless country.Since then sacrifices were made by its members through strikes and negotiations to achieve the good on the job(p) conditions of today2. In February this year the meat processor AFFCO locked out more than 760 organised employees in 5 of its North Island plants over a contract dispute3. whatsoev er unionised workers were kept in some strategic operational areas era the more radical union members were locked out. The union claimed that the lockout was misappropriated and it was an attempt by AFFCO to break the collectivism and reduce workers memberships, they accused the Talleys family of being anti-unionism.In March AFFCO announced that all the union members that were still engaged at work would get paid holidays over Easter as long as they did not participate on strikes planned by the union. The lockout go on over the Easter Holidays. After the holidays all the unionised workers that were still allowed in the plants, including workers from the other unaffected AFFCO plants went on a 5 day strike. In May 2012 the Employment Court put the dispute under investigation in an attempt to end the 3 month lockout.The dispute finally ended late May when AFFCO and the New Zealand Meat Workers Union employ a newborn collective agreement. Overall, the dispute over a new collectiv e agreement lasted for 12 weeks with both parties unwilling to give up their power of negotiation. AFFCO had offered a pay rise of 4. 3 per cent over the following two years, but the union too wanted to protect its members from AFFCOs efforts to implement new technology and flexibility in staffing levels. What after came to light, the New Zealand Meat Workers Union took AFFCO to the Employment Court over illegal random drug testing.According to AFFCO the drug testing was a panache to protect its employees safety while working in clear areas of the meat processing plant. They showed the media photos of drug paraphernalia implant on site. The AFFCO lockout is not the only case of a breakdown of management of Employment Relations to be highlighted by the media this year. Another example is the Port of Auckland versus the Mari conviction Union that led to its members striking and causing shipment delays over the whole country.both of these cases show two different sides to the Confl ict Theory Frame of seed as depict by Rasmussen, 20094. Each party has an opinion about how they work. In the case of AFFCO the Unitarism model is followed, and, in the other second case, the New Zealand Meat Workers Union follows the Radical model of the Conflict theory. The Unitarism model adopts the conceit of all members of an organisation working towards its goals therefore the conflict with the union pass on the path of development. The workers are viewed as resources to the process and the management as the bureau.AFFCO is a big privately owned company that is driven by fighting to achieve success. Being slowed down by negotiations over collective agreements with the union and being stopped to develop new technologies and systems to improve production and demoralize costs, AFFCO believed that the NZMWU were trouble makers expressing employees greed. This ideology was relevant to small, family owned companies in New Zealand where team work and loyalty to the group were for a long time valued above individual achievement (Rasmussen, 2009, p. 9).However today, as Alan befuddle suggested, a number of factors had conspired to make the unitary view inappropriate for analysing the realities of employ relations policy and practice (Fox, 1973, p. 192)5. These factors included urbanisation, the increasing size and complexness of work organisations, the weakening of traditional attitudes towards authority, the growing power of unions, and a neater personal assertiveness and striving for individual achievement and success (Rasmussen, 2009, p. 29).Therefore, for a period of time between the 1960s to the 1980s the pluralist and radical models found more favour. The recent attitude of the New Zealand Meat Workers Union however, is described by Rasmussen 2009 as a radical model. This ideology assumes that there is no balance of power between employees and employers. It focuses on the social and class structures and on the attitudes and behaviours of the partie s involved. The conflict between AFFCO and the New Zealand Meat Workers Union is a great example of this frame of reference.Even when AFFCO agreed with a pay maturation of 4. 3 per cent over 2 years, the NZMWU did not settle, they wanted more for their members under the assumption that the negotiating power was still in the meat processors hands. Both of these reactions seem somehow to be prehistoric. Since the 1990s a lot of the relationship between unions, employees and employers has changed. First, with the introduction of the Employment Contracts impress 1991 making unionism voluntary and giving employees the options of personal grievance procedures.And then, with the following Employment Relations Act in 2000 that kept many diagnose points from the previous act and added the promotion of collective dicker and unionism (Rasmussen 2009 p. 102-103). With the introduction of the Employment Relations Act 2000, the legislative employment relations manakin appears to be less contr oversial and surrounded by something of a consensus (Rasmussen 2009 p. 123). The main issue during collective negociate in the last 20 years has been the communication between the parties involved, as reported by Leeanne Templer, 20116.Therefore, the ERA alike creates the environment for Good Faith Bargaining. The Good Faith Bargaining reinforces employment relationships based on trust and good faith. Now, by law, an understanding between employers and employees (with or without their unions) must be clear, respectful and with open exchange of information. As described by Rasmussen, 2009, Good faith collective bargaining requires at least the following things* That the parties have to agree on a bargaining process * That the parties must meet each other That they have to delve and respond to bargaining proposals * That they must recognise and respect the bargaining authority of the other side and avoid undermining this authority * That the parties will provide the needful inform ation to substantiate claims * That they must take into account relevant good faith codes, the proportion of employees who are union members, and the circumstances of employer and union. As arouse be seen from the media coverage of the bargaining conflict between AFFCO and the New Zealand Meat Workers Union, it appears that a few of the GFB points were ignored.For example, the introduction of the random drug testing was not communicated appropriately between the parties involved and the agreement on a bargaining process was then rejected. While the act introduces the Good Faith Bargaining, it also allows lawful strikes and lockouts. In this particular case, the legality of the AFFCO lockout is debatable. The Union argued that AFFCOs owners, the Talleys family, are using this action to undermine collective bargaining and to visit against the court actions bought by the NZMWU.The New Zealand Meat Workers Union also matte that Talleys wished to force its employees to relinquish thei r union memberships. The Employment Relations Act defines that strikes and lockouts are lawful if * Thy are in support of a collective agreement and * The employees concerned are not bound by a current collective agreement and * The parties involved have already negotiated for at least 40 days and * In the case of the essential operate listed in the act, the notice requirement has been met.Overall, the recent Employment Relations Act has achieved a safe guideline for employments issues negotiations between employees and employers. Conclusion (not quite spotless yet) The Employment Relations in New Zealand is supported by legislative set of rules that dismiss be used to resolve disputes between workers and their employers. These disputes can be in individual or collective actions as show by AFFCO and New Zealand Meat Workers Unions 3 month conflicts. The long lasting dispute occurred because either AFFCO or NZMWU were willing to agree its negotiation power.Each one had their own frame of reference theories. AFFCO was defend its own rights as an organisation to have its goals followed by its employees. And NZMWU was purely argue their members against AFFCOs process developments that would lead to staffing flexibility. Changes in the Employment Acts allowed the grievances of employees and employers to be negotiated between the involved parties without the governments input. It also created a Good Faith Bargaining environment which reinforces employment relationships based on trust and good faith.

Company Profile of Sony Essay

Company ProfileSony is synonymous with consumer electronics. Its bad-temperedly big in TVs and game condole withs like PlayStation3. Officially happen upond Sony Kabushiki Kaisha, the telephoner designs, breaks, manufactures, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial merchandises. Professional products include semiconductors and components. A take global media conglomerate, Sony boasts additional assets in the atomic number 18as of music (Sony Music entertainment), read (Sony depictions merriment and Sony Digital Production), DVDs (Sony Pictures Home diversion), and TV (Sony Pictures Tele pile). Sony also has several financial function businesses and an advertising agency in japan.HistorySony found its beginning in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a bomb-damaged department store building in capital of Japan. The attach to had $530 in cap and a total of eig ht employees. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company built Japans introductory tape recorder, called the Type-G. In 1958 the company identify was changed to Sony.In the early 1950s, Ibuka traveled in the fall in States and heard about bell Labs invention of the transistor. He convinced Bell to license the transistor applied science to his Japanese company, for use in communications. Ibukas company do the first commercially successful transistor radios.According to Schiffer, Sonys TR-63 radio cracked control surface the U.S. market and launched the new labor of consumer microelectronics. By the mid-1950s, the Statesn teens had begun buying takeout transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 building blocks in 1955 to 5 million units by the end of 1968.Origin of nameWhen Tokyo Tsus hin Kogyo was looking for a Romanized name to use to market them, they strongly considered using their initials, TTK. The primary reason they did not is that the rail elbow room company Tokyo Kyuko was kn give as TKK. The company occasionally used the acronym Totsuko in Japan, nevertheless during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was Tokyo Teletech until Akio Morita discovered that thither was an American company already using Teletech as a put up name.The name Sony was chosen for the brand as a mix of dickens words. One was the Latin word Sonus, which is the root of sonic and sound, and the other was cuss, a familiar term used in 1950s America to call a boy. The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name did not change to Sony until January 1958.At the time of the change, it was extremely eccentric for a Japanes e company to use Roman letters to save its name instead of writing it in kanji. The move was not without encounter TTKs principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Banks chairman gave their approvalVisionTo score exciting new digital entertainment experiences for consumers by bringing unneurotic cutting-edge products with latest generation subject area and dos.MissionAs a mission and goal, Sony is dedicated to providing innovative products and multimedia services that challenge the way consumers experience digital entertainment. As a digital entertainment service supportr Sony wants seducenew worlds via their products to give consumers new experiences that can pee their senses. For their computer entertainment sector their mission and goal is to find the more or less talented developers to produce caliber products that continually raise the standards. The firm wants to pull in family products that change the way they experience home entertainment such as tv set set, gaming, and motion-picture shows. To change the way families enjoy home entertainment Sonys PlayStation 3 integrates all aspects of home entertainment. The gaming console is a versatile cable car where consumers can play photo games, watch movies through the Blu-ray player and waterway movies and shows through Netflix. The PlayStation 3 has changed the way individuals enjoy digital entertainment.Boosting Sonys Electronics production lineA key focus for Sony is to strengthen its all-important electronics business and avow market drawing cardship in high profile areas such as televisions, digital imaging, home video equipment and portable audio. To achieve this, Sony is pursuing common chord corporate initiativesThe Customer Viewpoint Initiative e mphasizes the importance to staff of display Sony, its products and services from a customer perspective.The Technology Nr. 1 Initiative focuses on reinforcing Sonys cutting-edge technologies in the areas targeted for maximum investment of resources, including televisions, home video equipment, digital imaging equipment and Walkman.The Genba Initiative aims at strengthening frontline operations (genba in Japanese) such as design locations, manufacturing facilities and gross revenue offices.Formats and technologiesSony has historically been notable for creating its own in-house standards for new recording and storage technologies, instead of bosoming those ofother manufacturers and standards bodies. Sony (either alone or with partners) has introduced several of the somewhat popular recording formats, including the floppy disk, Compact Disc, and Blu-ray Disc.Sony delivers excite digital entertainment experiences by capitalising on the synergy between its electronics business, co ntent creation capabilities and movie, music, energetic and computer games interests. As a world leader in high definition, Sony already offers an exciting range of broadcast and consumer HD products, as well as content assets that are driving the industry towards HD digitization.Sony is the still company that can deliver complete, end-to-end solutions for todays HD World. We provide the tools for our customers to create, edit, store, part and enjoy High Definition content. Sony Pictures and Sony Computer recreation create movies and games that maximise the full power and potential of HD while independent film makers and programme producers are encouraged to realize their unique creative vision in full Sony HD.Business unitsSony offers a number of products in a variety of product lines around the world. Sony has developed a music contend robot called Rolly, dog-shaped robots called AIBO and a humanoid robot called QRIO. As of 1 April 2012, Sony is unionized into the following b usiness segments Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications (MP&C), Home diversion & Sound (HE&S), Devices, Pictures, Music, Financial Services and All Other. The network and medical businesses are included in the All Other.Sony CorporationSony Corporation is the electronics business unit and the parent company of the Sony Group. It primarily conducts strategic business planning of the multitude, inquiry and development (R&D), planning, designing and marketing for electronics products. Its subsidiaries such as Sony EMCS Corporation (6plants in Japan), Sony Semiconductor Corporation (7 plants in Japan) and its subsidiaries outside Japan (Brazil, China, England, India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineer (Sony EMCS is also responsible for customer service operations). In 2012, Sony rolled most of its consumer content services (including video, music, an d gaming) into the Sony Entertainment Network.Medical-related businessSony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation.In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson. Initial sales were rocky, and the company posted losses in 2001 and 2002. However, SMC reached a profit in 2003. Sony Ericsson distinguished itself with multimedia-capable mobile phones, which included features such as cameras. These were unusual for the time. notwithstanding their innovations, SMC faced intense competition from Apples iPhone, released in 2007. From 2008 to 2010, amid a global recession, SMC slashed its workforce by several thousand. Sony acquired Ericssons percent of the venture in 2012 for over US$1 billion. In 2009, SMC was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG). By 2010, its market share had fallen to sixth place. Sony Mobile Communications now focuses exclusively on the smartphone market.Sony Computer EntertainmentSony Computer Entertainment is best known for producing the popular line of PlayStation consoles. The line grew out of a failed partnership with Nintendo. Originally, Nintendo requested for Sony to develop an add-on for its console that would play Compact Discs. In 1991 Sony announced the add-on, as well as a dedicated console known as the Play Station. However, a disagreement over software licensing for the console caused thepartnership to fall through. Sony then continued the project independently.Sony Pictures EntertainmentSony Pictures Entertainment, Inc. (SPE) is the television and film production/distribution unit of Sony. With 12.5% box office market share in 2011, the company was ranked 3rd among movie studios. Its group sales in 2010 were US$7.2 billion. The company has produce d many notable movie franchises, including Spider-Man, The Karate Kid, and Men in Black. It has also produced popular television game shows luck and Wheel of Fortune. Sony entered the television and film production market when it acquired Columbia Pictures Entertainment in 1989 for $3.4 billion. Columbia lives on in the Columbia TriStar Motion Picture Group, a subsidiary of SPE which in turn owns TriStar Pictures and Columbia Pictures. SPEs television division is known as Sony Pictures Television. For the first several years of its existence, Sony Pictures Entertainment performed poorly, leading many to suspect the company would sell off the division. Sony Pictures Entertainment encountered controversy in the early 2000s. In July 2000, a marketing executive working for Sony Corporation created a fictitious film critic, David Manning, who gave consistently goodly reviews for releases from Sony subsidiary Columbia Pictures that generally received poor reviews amongst real critics. So ny afterwards pulled the ads, suspended Mannings creator and his supervisor and paid fines to the state of computerized axial tomography and to fans who saw the reviewed films in the US. In 2006 Sony started using ARccOS Protection on some of their film DVDs, but later issued a recall.Environmental recordIn November 2011, Sony was ranked 9th (jointly with Panasonic) in Greenpeaces Guide to Greener Electronics. This chart grades major electronics companies on their environmental work. The company scored 3.6/10, incurring a penalty point for comments it has made in opposition to postal code efficiency standards in California. It also risks a further penalty point in future editions for being a member of trade associations that have commented against energy efficiency standards.Together with Philips, Sony receives the highest score for energy policy advocacy after calling on theEU to adopt an unconditional 30% reduction target for greenhouse gas emissions by 2020. Meanwhile, it rece ives full marks for the efficiency of its products. In 2007, Sony ranked 14th on the Greenpeace guide.Sony fell from its earlier 11th place ranking due to Greenpeaces claims that Sony had double standards in their waste policies. Since 1976, Sony has had an Environmental Conference. Sonys policies address their cause on global warming, the environment, and resources. They are winning steps to reduce the substance of greenhouse gases that they put out as well as set the products they get from their suppliers in a process that they call green procurance. Sony has said that they have signed on to have about 75 percent of their Sony Building running on geothermal power. The Sony Take spine Recycling Program allow consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U.S. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures wo rk. This is the most powerful slim biobattery to date.

Dionne Brand Essay

Dionne Brands office of diction, figurative spoken communication, imagery, footprint, and a hearty narrative voice indicate the issue of macrocosm detached from society. Clearly, the fabricator is experiencing an identity crisis, in which he/she is being deprived of their identity. The uncertainty in the reading of the photograph reflects the narrators lack of self and the slipway in which he does not fit in. I left wish well you do with sunstroke. I felt dried out.. The narrators use of figurative language (metaphor) depicts the aspect of lifelessness. We look as one flavor no particular personal aspect, no individual ambition.All one. The language and the imagery the narrator uses conveys a general sense experience, and puts the narrator in the similar category as the other faceless individuals. There is no sense of individuality, seeing as how all of the people at Palau Bidong portray the same characteristics. The individuals on the island lack personal drive because they are being used for another purpose which is beyond them. Such aspects reflect those of a refugee camp, evidently residing in Pulau Bidong. Was it us or was it the photographer who couldnt catch distinctions among people he didnt know? Unable to make us human.The refugees are evidently being photographed to serve a social/ semipolitical purpose. The photographer is unable to distinguish amongst them because they are all the same. The imagery and tone illuminated in the quote also reflects a sense of alienation, and the supposition of being estranged from the rest of society. The tone also emphasizes the idea of fearing the unknown. The themes of closing off and disengagement are reinforced throughout the passage. The narrator is unable to reconnect with his/her medieval and is slowly losing his/her recollection of it. The passage reproduces a life which lacks all nub and personal ties.

Culture and packaging Essay

en object lesson is considered to be an integral part of the intersection and is the first point of run into with the defacement for a consumer reaping. So, close to of the companies that do business internationally plan their sh bes for each marketplace. The principle reason is that expectations and utilizations of consumers parti-color across elaborations. The worlds two wind industrial powers, U. S. and japan stick out almost reversal approaches to promotion. case is recognized as an expression of goal in Japan and designed to be appreciated, whereas in America cultural opinion is for the most part ignored and packaging is calculated to be accepted.Foods that precisely Japanese release create beautiful, traditionally designed wrappings that resemble handmade paper or leaves and accommodate s scum bag able grade insignia codes. Such products confront Japanese and are in die harded to do so. Products that are foreign, much(prenominal) as coffee, look foreig n even to the point of having scarce Roman lettering on the can. We speak of ball-shaped villages and international markets, however packages reveal some unthought cultural boundaries.Few vitrines of such(prenominal) cultural implication of packaging are- Canadians choose to drink milk out of flexible plastic pouches that fit into reclaimable plastic holders while Americans are believed to be so resistant to the conceit that they have not been given the opportunity to do so, Japanese consumers select packages that contain two tennis balls and view the ideal U. S. package of ternary as cheap and undesirable, Germans insist on highly detailight-emitting diode skillful specifications on packages of videotapes, while Americans dont, Swedes consider blue touch of packaging as masculine whereas Dutch consider it to be feminine and so on.(Eric, J. A. et al. , 2004, p. 298) Culture & Packaging strain Schmitt and Simpson (1997) states, Colour is virtuoso of the many trade tools that global managers use to create, maintain, and modify brand images in customers minds while Schmitt and tear apart (1994) discovers, Colour is as healthy as an eventful comp nonpareilnt of many corporate and brand-building cues, such as logos, packages, and displays. It is a commonality reflecting in the views of some(prenominal) the authors that- Colour is one of the major element which affects consumer perception regarding a brand.The research results show cross-cultural patterns of both similarity and dissimilarity in Colour preferences and Colour moment associations. Colour used in packaging is equally important in determining a products desirability. James Mandle, a Colour consultant, convertd the Colour of Ty-D-Bols t oilet bowl cleanser bottle from lessen and green to stark white letters on a olive-drab background. He believed that the original influence were too wimpy and that the new, bolder colors would evince strength and cleanliness. In an 18 month period f ollowing the change of Colour, sales of Ty-D-Bol jumped 40% (Lane 1991). (Thomas, J. M. et al. , 2000, p. 91) Packaging is not about Colour only there are various other factors involved in it. Factors desire design shape of the package, text on the package and other factors of the packaging. provided it is true that Colour is the most important attribute in monetary value of attracting the attention of the consumer. Packaging is not only made up of a single Colour but crew of act upon to create a brand image. So preferences in regard to combination of work also vary across acculturations. Few examples of such combinations are of touching Colours with green and red.The Colour best paired with green is yellow in Canada, Hong Kong, China, and Taiwan, blue in Columbia, and white in Austria. Only the Chinese and minute pair green with red as red is a brawny Colour in China. In Brazil and the US people pair red with black, whereas in Canada, and China, the preferred combination w ith red is yellow. ( Mooij and Marieke K. de, 2004) Culture & Packaging Information Packaging not only protects and contains a product but also provide the consumer with loads of education about the product such as its written report, correct use etc.For instance, packaging of foodstuffs and pharmaceuticals provides information regarding the make up of the product, manufacturer, country of origin, best before date and expiry date, ingredients and additives or composition of drug along with quantity and price. Since packaging is subject to country-specific legislation so ear of legal action has made many companies in the US and the UK includes all sorts of warnings on label instructions on consumer goods. On bar of Dial soap Directions Use like regular soap. On a Sears hairdryer Do not use while sleeping. On packaging for a Rowenta iron Do not iron clothes on body. On Nytol sleep aid Warning May cause drowsiness. On a childs Superman costume Wearing of this garment does not ena ble you to fly. On Sainsburys peanuts Warning contains nuts. On Marks & Spencer net income pudding Product leave behind be hot later heating. On Boots childs cough medicine Do not drive a car or operate machinery after taking this medication. ( Mooij and Marieke K. de, 2004, p. 265) In the present scenario various countries have included packaging waste into hazardous matter to contribute in pollution.This led the giving medication to adopt some policies to restrict the use of non recyclable products as a packaging material where it is not required. These have also posed contest among business systems to try and find out recyclable materials and present themselves as a responsible corporate citizen among the stakeholders. This is also one aspect of floriculture which leads to this kind of environmental concern approach. Culture & Packaging Images/ testifys Imagery is an important element of packaging, as it enhances the accessibility of packaging information.As said by Bo len (1984), ocular information in advertisements generally attracted more attention and was sight before communicatory publicize content. While Alesandrini (1982) declared, visual information whitethorn serve to attract consumers attention and set expectations for the contents of the verbal elements the visual information thus serving as an advance arranger for the verbal elements of packaging. (Underwood et al. , 2001) Different culture recognizes various symbols differently with different meanings altogether.Picture that is very meaningful for people in one culture as it expresses important values of that culture can be completely hollow to the people of the other culture. For instance, a box of pineapple cookies sold in Singapore has an image of a king of beasts, as in Singapore lion is considered to be a symbol of royalty. Hence, if the similar box of cookies is launched in UK it wont be given equivalent magnificence as in Singapore due to the differences lying in cultu re. Culture & Packaging intercourse Customer or prospect judges the products on the basis of its come to as well.Language used on the product package including its brand or product name creates impression among consumers. Consumer interprets the information selectively on the basis of his culture and his own personal factors. Different aspects of merchandise communication theory like corporate identity, brand name, package design, and advertising styles impacts consumer in current ways. Marketing communications styles are interrelated with personal communication styles. Chinese-speaking consumers tend to judge a brand name based on its visual appeal whereas English speakers judge brand name based on whether the name sounds appealing.In Asia, visual symbolism is a key aspect of a firms corporate identity. A comparative think of package design across seven countries found that packages differ both in three-dimensional design and in the way they communicate through graphical des ign and vary in the use of textual information use of Colour, shape, and symbolism and degree of twist and detail in the package design. All the above differences are highly influenced by culture. Even the product mob is influenced by the packaging design, for example Deodorant is communicated differently from cigarettes, and that is reflected in its design of the packaging.( Mooij and Marieke K. de, 2004, p. 213) Why it is important to understand culture & differences in cultures? It is eer very important for a marketer to understand the culture of his posterior market place. Many good products have failed in the market only due to ignorance of socio- cultural aspects. There are underlying components that influence culture such as religion, family, customs, politics, weather, etc, which must be taken into account when merchandising products on an international basis.Consequently, it is important for marketers to be aware of the 25% of cultural differences in the world market to promote their product properly. Therefore, it is of great importance to understand similarities and differences in culture which also affects the consumer purchasing behaviours across the cultures. (Weber, J. M. et al. , 2002, p. 396) Tastes and preferences of consumers vary in different part of world. In the European continent itself consumer preferences and reek varies so much that retailers Marks & Spencer had to made different advertising campaigns for each country.Initially Marks & Spencer has a single uniform advertising for the undivided of Europe in 2001. Later it recognized its weakness and immediately changed the advertising campaign according to the taste and preference of different part of European continent at the end of 2001. Toyotas model Camry was a colossal success in US which it tried to launch in UK market in 2000. It was a huge failure due to difference in the lifestyle and cultural set up of these two countries. Toyota re-launched it later with changes in t he model according to the European culture and it was a huge success.Companies have to estimate the strength of their products along with the market they are trying to detain irrespective of their own brand name and value. One of the mistakes by the snacks whale Kelloggs is Indian market was with its breakfast cereals. Within Indian culture people tend to eat heavy breakfast in the morning. In such market breakfast cereals as a healthier secondary to the heavy Indian breakfast was unattractive offer to the Indians. Later on company improved its communication strategies and compared it with traditional chapattis (Indian breads). Even in that case Kelloggs could sell to a Westernized niche market only.So it is quite a clear from the above examples that thorough understanding of the culture as well as its differences across cultures is very important to survive in forthwiths competitive environment. There are some other companies which have done very well in understanding various markets on socio-cultural dimensions like Disney, Pizza hut, dominos, Mc-Donalds and others. Success pf these brands was result of their conscious enterprise to keep the significance of culture in their minds. These companies went local irrespective of their global operations for each and every market for them. One such example is Mc-Donalds.The reasons behind success of Mc-Donalds in foreign markets apart from a hygienic brand image and consistent service a standard around the world is, its advertising which is local and its product offer has a local touch. Examples are the Kiwi burger in New Zealand the Maharaja macintosh in India the Prosperity burger in Malaysia the Teriyaki burger in Japan the McKorket in the Netherlands McLaks, a grilled salmon burger, in Norway and the Croque McDo in France that refers to the popular French Croque Monseiur, a hot ham and cheese sandwich. Advertising by McDonalds in France tied into local habits and symbols.In 2001, for example, advertising for McDonald in France tied into Asterix and Obelisk, the most famous historical cartoon of the nation. Hence, localization makes it increasingly important for marketing and advertising people to understand the influence of culture. ( Mooij and Marieke K. de, 2004, p. 18) Importance of Colours can not be ignored in the case of international markets. Colours are associated with different cultural beliefs, moods and meanings. Understanding of these aspects of Colour, culture and society helps the organization to develop appropriate strategy.As said by (Kirmani 1997 Schmitt and Pan 1994), one marketing cue that global managers can use regardless of side is Colour. The effects of culture on the meaning associated with Colours are very critical for international marketing purposes. Wagner, the creator of the Wagner Colour Research Institute, contends that Colours are associated with certain images (Lane 1991). For example, Blue is associated with wealth, trust, and security Gray is ass ociated with strength, exclusively, and success and orangeness denotes cheapness.These associations may explain why banks are more likely to Colour their logos and collateral using Blue or Gray rather than orange ( Seitel 1993). It is cultural background due to which Colour has a strong effect on choice of a customer. It is important to understand which Colours are preferred by people in different cultures. It will help to create, maintain, or modify brand images in consumers minds. The associated with Colours and combination of Colours are important to understand for any marketer. Colour combinations are considered culturally bound with certain ideologies and traditions (Geboy 1996).For example, black on red signifies joy to Chinese people and is commonly used for wedding invitations while a combination of red over white represents celebration and signifies the life strength to the Japanese ( Tektronix 1998). (Thomas, J. M. et al. , 2000) After Colour it is cultural beliefs whi ch have impact on the consumer minds. It is important to understand the beliefs related to target product category at bottom the target market place. For instance in India people feel that quaint herbal methods are good choices over the cosmetic options available today.This led various cosmetics company in India to launch their promotional programs comparing their product with traditional methods or showing the products equivalent to the traditional benefits. In these leading brands like Lux, Fair & Lovely and many others are present. Success of a fair and lovely brand due to the fact that Indians believe luridness is beautiful. Vicco turmeric option is another example which positioned itself as a cream that would be useful for would-be brides to enhance their complexions, as applying turmeric for strip down commission is a part of the Indian tradition.These types of behaviour which are associated with a specific culture or belief can also be associated with different product categories such as, for instance, the bindi worn in most parts of India. It is important that the brand name selected for such a product category should have an ethnic-sounding name whereas a Western name is prone to be counter-productive. (S Ramesh Kumar, 2003) Another product category is food where the role of mother and wondrous mother is considered important. This is the reason all spices, traditional quick meals and cooking oil etc contain some or more of the mothers chemical formula kind of concept.Not only that change in the societal socio-cultural structure can also be seen as some of the advertisement in India show modern man helping their women in their work as well like washing clothes or taking care of child. There is a strong need to understand and consider the culture which constitutes of the values, beliefs and habits of consumers which show a discrepancy across the nations. The other aspect of the changing cultural environment and upcoming trends are also importan t to understand.

DNA

Long stands of double helical desoxyribonucleic acid quarter volley into the nucleus of a single mobile phone because desoxyribonucleic acid is specially packaged through a series of compaction events to fit easily within cell nuclei. Even though the length of desoxyribonucleic acid per cell is ab tabu 100,000 times as long as the cell itself, it only takes up only about 10 percent of the cells volume. The DNA molecule, in order to condense, wraps itself around groups of histone proteins, and then the chromatin granule folds back on it, nucelosomes pack together to create a compact, protein-coated grapheme, and the fiber coils to shorten further into an extended chromosome. Finally, the coiled fiber organizes into loops coming from a central axis, creating a condensed, X-shaped chromosome.2.Why is a sport drink used to view the cheek cells instead of water? Sports drink which is saline solution contains atomic number 11 chloride which makes the solution compatible with osmotic environment of the cells. The sports drink prevents the cells from breaking pay and releasing their DNA before they are collected. If water was used, it would be hypotonic to the cells causing them osmosis and eventually burst.3.What does the cell lysis solution do to the cells membranes? It dissolves the phospholipids bilayer of cell membrane by forming water soluble complexes with them4.How does the DNA in the cell lysate father visible?It becomes visible when ethanol is added. Since DNA is insoluble in ethanol, it cannot be incorporated into the liquids. Ethanol hits the cell lysate which cause the DNA to precipitate out of the solution, forming a cloud of stringy fibers at where ethanol and cell lysate meet.5.Why can you deal the extracted DNA with the naked eye?I can see the extracted DNA with the naked

Anti-Intellectualism at College Universities

Education once existed as something re totallyy(prenominal) valuable, and something that only(prenominal) the very wealthy obtained. You were considered lucky to turn in the opportunity of redeemting an cultivation, and non galore(postnominal) took it for granted. Today, nearly everybody pick ups an education of some floor, and things learn definitely changed. Students evidently get educations because they ar expected to or be ask to. As the years shake off progressed, slight and little students actu everyy enjoy their education. You get labeled by many other students as weird or a freak if you enjoy learning.These kinds of ideas have led to and continue to t curio to many lines relating to nonintellectualism. Students anti-intellectualism has been increasing through protrude the years, especially at college universities. This is a major problem because the cut d admit is spreading around that it isnt chill out to hurl frontward an effort or to enjoy your cl asses. many college professors argon very concerned that every year students have less and less motivation and are unless attending college because they want a spicy gear paying salary after college.One English professor from the East coast said most(prenominal) students nowadays are averse to learn and to conceptualize and resent being awakened from their stupor. I rush when I consider the future of this area (Trout). It scares a lot of mass that this enormous group of unmotivated students is to someday be in fool a counsel of the country. The future of Ameri roll in the hay society is at essay because of anti-intellectual ideas that are passed onto students because of the idea of wanting to be cool, students just going to college to hold up more than m superstary later, and university expectations decreasing because property has became the main priority quite a than education.Firstly, the understanding of what an intellectual is has to be clear. According to Rich ard Hofstadter, who is a very illustrious Ameri rump historian, he considers an intellectual someone who lives for ideas rather of someone who lives off-key of ideas. His in lay out is signifi sternt because anti-intellectualism is basically his thing, and he was one of the first Americans to economize about it. He goes onto say that two basic traits that intellectuals comprise of are playfulness and piety. By playfulness, he is referring to an individuals curiosity and what makes their capitulum active. Piety is similar o an individuals intensity and how fervid they are about their ideas and beliefs.All intellectuals should demonst score these two traits according to him. (Hofstadter, 259-60) use this definition, an anti-intellectual would be someone who isnt curious or serious, so at colleges that would translate to students being uninterested in their classes/education. One crucial thing to look at is what education was like in the outlying(prenominal) past. Education wa s once precious very highly and you were considered lucky to have the opportunity to get an education. Mainly, only the rich and selected children received it.It meant a pricey future, and most kids took it very seriously. In the beginning of the 19th century, a prime education was the end of schooling for the greater part of students. Towards the 1830s, there started to fetch a demand for all children to have an opportunity of having an education. The 1870s marked when the joined States had started to create education for the general existence (Bradbury, 10). Today, education is more valued as something you have to get and something that the bulk of lot obtain, at least in the United States. As you can see, the opportunities for education have greatly opened up as clip has progressed.This changing trend has caused students to affiance their educations for granted and develop a hatred towards school work. Overall, this growing trend is ca employ more and more students to par ry thinking for themselves and furthermore avoid having intellectual ideas because learning isnt cool. Moving onto modern measure, a go off taken at UCLA showed that a record high amount of high school students entering college were losing interest in their academic experiences. These same students surveyed as nearly had committed less time to their homework/studying than before and had make bored with the idea of schooling.If students arent interested in their education, hence wherefore are they going to college? College is designed to be a place to receive a post-education. There are a lot of students who attend college because their parents do them or they think you have to or for the fun. Students who go to college without a want to learn wont get anything out of it. These kinds of students have a negative impact on students who actually value their education. They spread anti-intellectual ideas to students and give them the impression that they are unusual for aking pr ide in their education and cause them to start anti-intellectual because that is clearly the cool thing to do. more and more kids than ever before are arriving at colleges (Trout). This is good in a way because it means that many more raft are getting a post-secondary education, provided not all students are at college for the right reasons. The kind of students who go to college just to party or for reasons too obtaining further education spread their anti-intellectual ideas around. Paul M. Levitt, professor at Colorado University, plainly says many college kids are a sorry lot. absent with their hair, their clothes, their cars, they have never developed a critical turn of proceed judgement and have no interest in doing so. It does not bode well for high education that many students entering college do not have anything resembling an intellectual life (Trout). Students who dont want a higher education shouldnt go forth and attempt to get one if they arent serious about it. C ollege should be a place that welcomes intellectuals and people who want to think for themselves rather than a place where you have to set to thinking negatively about your classes.What is to become of our country if our generation all conforms to the same ideas? Professor of English at the University of Virginia, Mark Edmundson, suggests that students try very hard to fit in and not stand apart from others. He further goes onto say that for some reason showing your emotions, doing something diametric, or doing anything unlike than the norm will cause you to be disliked (Edmundson, 290). Obviously this is a problem because students have a desire to be cool by being like everyone else.Less and less students want to be different because they dont want others to look down on them for not being like them. The idea of wanting to be cool has caused less intellectual ideas in a place where they should be booming. Another maturation problem with anti-intellectualism at college universiti es is that kids are going to college solely so that they can make more money after college. Students think just because the majority of students go onto college that they should as well, which makes them anti-intellectual for just following others instead of doing what they cute to do.About sixty ercent of high school graduates are estimated to go onto college or some form of higher education (Trout). A lot of times students may not rase want to go to college, exclusively they find oneself like if you dont go to college, you are at a disadvantage. This is partially true because a lot of occupations that a degree is required for offer more money, but a lot of people end up going to college and end up not even using their degree because they find another job they enjoy more. Some people end up getting jobs that make a lot of money anyways though and hate their jobs, so that is hardly an advantage.Not everyone is meant to go to college, but for some reason the idea that you have to go to college to be sure-fire has been portrayed. Also, President Obama has announced that he thinks every American should have at least one year of higher education, but on the contrary, high education experts agree that not everybody succeeds at college or dies there (Olson). The hot seat shouldnt be saying things like this because it puts pressure on students to palpate like they have to attend college.This has caused more anti-intellectuals who dont belong at college to go and influence others. The next huge contributing cypher to anti-intellectualism developing at universities is the universities themselves. Because of the growing amount of students bringing anti-intellectual ideas to the classrooms, universities have responded by lowering their standards. The reason for this is simply the more students the more money (Trout). Administrators have besides been starting to create more interesting classes because of students neutrality in other courses (Bradbury, 14).The a dministrators are starting to create things to attract anti-intellectuals and are serving them instead of the intellectuals. College universities have become more interested in the money that the individuals bring rather than the individuals educations. Universities are setting up their campuses to be ideal for anti-intellectuals to succeed at. The fact that colleges are conforming to how the students act is a serious problem, and it concerns many experts about what is to happen in our countries future.Colleges have also started introducing a grade inflation to make it easier for students (Trout). College faculties are to blame broadly speaking for that. The most likely reason for grade inflations would be because it keeps more students on campus. Students are earning higher grades for less work, which isnt how it should be at all. strike off inflation and money are not related at all, so they shouldnt have effects on each other. If this trend continues, the purpose of a college degree is going to be lost because a college degree will become essentially something you can just buy.Something else that should be very alarming to intellectuals is that studies show many teachers are either anti-intellectualist to begin with or their career turns them into one. Studies have proved that the majority of teachers do not even read very much, and if they do it is normally not scholarly. Reading is something that makes individuals think and come up with intellectual ideas and teachers are starting to turn toward students habits of not reading. Further studies show that teachers who start their careers as intellectuals lose their passion oer the years.These teachers either find a new job to avoid seemly an anti-intellectual or they continue teaching in a way that is unbeneficial to intellectuals. Also, many teachers do not encourage intellectualism because it teaches their students to question ideas and think things out thoroughly. Teachers see this as a threat to them selves if students start questioning them on their ideas. (Bradbury) If there arent any teachers to promote intellectualism, then more and more intellectuals will disappear. College universities are to blame the most for anti-intellectualism growing at their campuses.I say this because they are the ones that are encouraging the conditions by dumbing down their universities for the interest group of money. Also, if they kept their standards high, that would mean less anti-intellectuals overall. College should be a place for intellectuals to strive, but universities have made it a place where people who hate it can succeed just the same. Universities ultimately can control their campus and who they let in and as of now, many universities are letting in about anybody who has a high school diploma and money.One of the first reforms that needs to be made at college universities is eliminating student evaluation of teachers. This whole concept of having the students appreciate a teacher s ability is absurd. Seeing as how students like a shot want a minimum amount of work, they will simply rate teachers who make it easy for them as excellent teachers. In reality, those teachers arent component the students and rather are just obliging to what students want. The teacher then who gives students a lot of work and challenges them gets a worse rating from students.If universities are so interested in how the teacher is doing, I see no problem in the heads of departments just observing the class. They can make their own judging based off what they saw, and it would most likely take less time than it takes to review all of the student evaluations. Student evaluations end up promoting anti-intellectualism more than it promotes good teaching methods. An alternative opinion to this would be that students are to put at blame because they are after all responsible for their own education.This is a valid argument because nobody can force a student to be an intellectual/anti-i ntellectual. The student is partially at shift key if they attend a college for post education and then dont even attempt to learn further. The flaw in this opinion is that most students coming into college are around the age of eighteen, so influences and their environment greatly affect them. If students show up to college, and the standards are set high and everybody knows that, then they are probably most likely going to try to put forth the same effort as everyone else.However, if they come to college, and they see students partying all the time because standards are set low, then that makes them want to put forth the marginal effort to get by. Putting forth a minimal effort and not living for anything would be an anti-intellectual lifestyle, which is the environment of many colleges. If our country continues along this path of intellectuals dominating, there will be many effects considering what has already happened over the last few decades.In 2002, it was put down that s ixty seven percent of college graduates read books for pleasure, while in 1982 it was cardinal two percent. The decline of reading books is related closely to the incline of photograph games and the internet. The overall effects of anti-intellectualism are affecting more than just college students. Our country has changed a lot in a short period of time. From 1968 to 2000 the sound bites for presidential candidates has been dramatically reduced from 42. 3 seconds down to 7. 8 seconds. The public overall has lost a desire in obtaining knowledge.An example of this would be that twenty percent of Americans believe the Sun revolves around the Earth. (Jacoby) As you can see, our country has a dangerous future if these kinds of standards continue to be acceptable. In summary, the number of anti-intellectual students at colleges has been increasing from year to year. Students need to quit conforming to the ways of other students because they think not caring is the cool thing to do, and more importantly, the colleges need to accept the right kind of students instead of just anyone who has the money for it.The future of American society is at risk because of anti-intellectual ideas that are passed onto students because of the idea of wanting to be cool, students just going to college to make more money later, and university expectations decreasing because money has become the top priority rather than education, and ultimately the universities are required to integrate intellectual ideas and challenges into their classrooms if anything is to change. If anti-intellectual ideas are continued to be brought to college by students and promote by universities, our country has a frightening future.

Fall of Troy Essay

Pride and self confidence ar values often times convey in stories and books that chronicle tales more or less Grecian Mythology. With the Gods and goddesses favoring a certain per counter menage on and taking sides, mortals oftentimes grew more complacent and over confident ab out(a) their make selves. As the Greek word Hubris implies it is an exaggerated figure out and pompousness of self confidence that umpteen times it leads to downf any(prenominal) of actions taken. Decisions ar blinded and corrupted by the display of over confidence, thus details of courses atomic number 18 taken for granted. The tied(p)ts that transpired in homing pigeons Iliad exemplify a person and a group of persons act of hubris. The Iliad is divided into different sections. It is composed of twenty four different books, which differentiate Achilles story and The trojan horse War. Each story depicts how hubris plays an important role that leads to the subject of the combat and the downfal l of a mighty city. It also narrates how disputes are innate(p) through hubris. The Trojan War was regardd to be the greatest conflict in Greek History. The origin of the war was believed to choose started, grand beforehand Achilles was born. It root its origin in the conflict with the golden apple that happens among the three well-nigh powerful goddesses, Athena, Aphrodite and Hera. The event leads to genus Paris, a Trojan Prince running past with Helen, married wo military man of Menelaus. admit I of Iliad, The Quarrel by the Ships verse 10 salutecases a display of Agamemnon, King of Mycenae and brformer(a) of Menelaus, exceeding self confidence. Old man, feignt let me catch you by our hollow ships, sneaking top here today or later on. Who distri exactlyes about Apollos jerk off and staff? Ill non release the girl to you, no, not before shes grown old with me in Argos, far from home,working the loom, share my bed. Go away.If you extremity to get home safely, dont ira me. (Homer The Quarrel by the Ships Book 1 of the Iliad). Agamemnons rob and bragging(prenominal) antics were very evident that he even defies Apollos power. He has this feeling that, since he is a very worthy ruler, he deserved all the great things as rewards.Also, we can draw Agamemnons proud assure on the same book verse 110 to 120 seer of evil,when have you ever said good things to me? You love to predict the worst, unceasingly the worst You never show good news. none, in prophecy to the Danaans,you interpret archer Apollo get under ones skins us pain because I was unwilling to accept beauteous ransom for Chryses daughter, Chryseis. But I have a great entrust to take her home in feature want her more than Clytaemnestra,the married woman I married Chryseis is expert as good in her shape, physique, intelligence, or work. Still, Im prepared to give her back, if thats best. I want the people safe, not all killed off.But then youll owe me other prize. I wont be the j ust now Argive go forthwithout a gift.That would be entirely unfair to me. You all can see my spoils are going elsewhere. (Homer The Quarrel by the Ships Book 1 of the Iliad). He refused to set free the priests daughter and would only do so if a replace handst would take her place. Agamemnon believed that what the oracle had foreseen is wrong and his finish could only be moved if the condition he had set is satisfied. What he wants, he should get. It also shows that Agamemnon did not want others to make fun of him if he would loose his concubine without a replacement. To avoid the looming war a cease-fire was agreed upon that Paris and Menelaus should fight and whoever won would have Helen as his wife. Paris lost but could not accept his defeat. His words to Helen from Book three Paris, Menelaus and Helen verse 440 were some kind of excuse for his failure. Wife, dont taunt my courage with your insults. Yes, Menelaus has just defeated me, but with Athenas help.side by side(p) tim e Ill beat him for we have gods on our side, too.(Homer Paris, Menelaus, and Helen Book 3 of the Iliad) He could have easily accepted the defeat and handed out Helen to Menelaus. But, he too was too proud to accept the defeat. Menelaus has clearly won their first mate but he could not bear loosing Helen, specially because of his own fault. Paris could have died right away if not for Aphrodite lending him the untold needed help. Paris Hubris was in display. The war then has become unavoidable as Aphrodite persuaded Pandarus in breaking the Trojans oath. Fiery shopping centreed son of Lycaon, why not do as I suggest? Prepare yourself to shoot a swift arrow at Menelaus. Youd earn thanks and halo from all Trojans, most of all from Prince Alexander.Hed be the all first to bring fine gifts, if he could see warlike Menelaus, son of Atreus, mounted on his bier, his bitter funeral pyre, killed by your arrow. (Homer The Armies Clash Book quartet of the Iliad). Pandarus shoots Menelau s. His arrogant attitude and greed for fame and appreciation broke the treaty. Believing that he would gain glory by killing Menelaus, he fired his arrow. Pandarus was supperless for the honor he would get if eventually he can kill Menelaus. It would be of great pride of him to be recognized in that way. The war has erupted, and many Trojan and Achaeans have died. Diomemedes, guided by Athena, have been thrust the Trojan Army back with his superb fighting skill. But as he pushes forward he was hit by Lycaons son. muster up on, you brave horse-lashing Trojans, for the finest of Achaeans has been hurt.I dont think hell long survive my arrows force. (Homer Diomedes Goes to Battle Book V of the Iliad). Lycaons son was bragging and shouting that he has killed Diomedes. For him, the best warrior has been killed so it would all be easy to take on the remaining foe. He thinks of himself so highly and mighty.Little that he knows that Diomedes was alive and his boastful act only infuriate s the fighting spirit of Diomedes. He was furious and attacked the Trojans more violently. So livid was Diomedes that he even tried killing Aphrodite. Diomedes with his ruthless bronze had bygone to run down Aphrodite, knowing she was not a god who could do much in battle not one of those who control mens wars.She was no Athena,no goddess Strife, who destroys whole cities. (Homer Diomedes Goes to Battle Book V of the Iliad).It was a display of hubris, as a mortal man attacked a goddess. Mortal men should respect Gods and recognized the vast difference surrounded by their abilities. Diomedes is powerful but he should know the limit of being human being as Apollo stated from Book five verse 440 Take care son of Tydeus. Go back. Dont think youre extend to to the gods. The race of men whowalk upon the ground can never match the race of terminationless gods. (Homer Diomedes Goes to Battle Book V of the Iliad).The Gods pride was injured, and Diomedes actions angered the Gods and res ulted to more bloodshed.From verse 330 of book six, it would be limpid that Hector was feeling low. Paris, youre a worthless man. Its quite wrong of you to nurse that anger in your heart, while men are being destroyed, fighting around the city its steep walls. Its because of you the sounds of warfare catch fire around our cityyou would fightany man you saw avoiding battle fleeing wars brutality. (Homer Hector and Andromache Book 6 of the Iliad). This educational activity from Hector, commander in chief of Troy, shows how he has been hurt by the actions done by Paris. For him, branding his brother is a great insult.He knew he was fated to die in that war. Still, he chooses to fight for his people. fully aware that it was his brother actions that shape the war, still, he together with their allies was occupation bound in defending Troy. The Trojans are too proud especially Hector, the heir to the throne, to admit that Paris was wrong. They were too high and almighty to believe th at a fellow Trojan would commit such misconduct.Hubris is again in display that blinded their actions. They could have easily handed out Helen when the Greeks asked for Helens return. Hectors disappointment with Paris is again revealed to the following statement Brother, no one could justly criticize your work in battle, for you fight bravely. But you deliberately hold back and do not concupiscence to fight.It pains my heart, when I hear shameful things about you from Trojans, who are pain much distress because of you.(Homer Hector and Andromache Book 6 of the Iliad). He just could not stand what his fellow Trojans would tell about his brother. Achilles on the other hand resolved to retire from fighting. His retirement from battle also showed sign of hubris. In a display of his exaggerated pride, which was revealing in verse 70 of Book 16, Achilles would not return to battle even if his comrades are slowly being killed and wounded. Dreadful pain came in my heart and spirit when t hat man wished to cheat someone his equal and steal away that prize,and just because hes got more power. That really hurt, given that Ive sufferedin this war so many pains here in my chest. Achaeas sons chose that girl as my prize. I won her with my spear, in one case Id destroyed her strong-walled city.Lord Agamemnon took her back, out of my hands, as if were some fantastic without honor. (Homer Patroclus Fights and DiesBook 16 of the Iliad). His lost of drive for fighting happens when Agamemnon took Achilles concubine in replaced of the priests daughter who was set free. Achilles pride was hurt so he left the line of battle. He was one of the Greeks mighty warriors and he believed that even Agamemnon should recognize that.Although, Agamemnon promised gold and the return of his concubine, to bring Achilles back to the lines of battle, Achilles injured pride was not persuaded. Instead he allowed his coadjutor Patroclus to use his harness and fight in his place. He was proud abou nding not to work under the command of Agamemnon, who he believed is not a worthy commander in chief. His pride would not allow him to jointure the fighting, and his hubris had caused him the life of his friend. Achilles returns to actions, from verse 20 of Book 19, was filled with power Mother, this mail the god has given me is a work fit for the immortals, something no spirit human could create (Homer Achilles and Agamemnon Book 19 of the Iliad). Upon hearing this Achilles was filled with barefaced power. With Thetis by his side, he led his army. The overwhelming confidence brought by the armor and the rage he was feeling, was proof of his anxiousness to return fighting.Though youre e a brave man, godlike Achilles, dont go on Achaeas sons to fight against the Trojan on empty stomachs. If so, the fight wont last for long if troops engage right now, once some god in fuses strength in to both sides.No.Instruct Achaeans to have some food and wine by their swift ships for they giv e strength and courage.No soldier can fight the enemy all day till sunset without some food. (Homer Achilles and Agamemnon Book 19 of the Iliad). This was a major display of hubris of Achilless, promising he will not waiver, rest and eat until he has avenged the death of his friend.The Death of Patroclus strained Achilles to return to the battlefield. He was enveloped of the idea of revenge. He was so angry that he even attacked Apollo, from verse 10 of Book 22. Son of Peleus, why are you, a mere human, running so hard in an exploit to catch me,an immortal god?Youre still ignorant it seems, of the fact that Im a god. You keep coming at me with such anger. (Homer The Death of Hector Book 22 of the Iliad). Achilles was so enraged that he was fighting fiercely even in the face of God. He blames himself for the death of his friend. He was too weak to bear the his pride.The fall of Troy was bandaged to happen. With the consent from the Gods, Troy was fated to fall. However, hubris pla yed an important role to its downfall. From the moment, the Trojan War broke out it was the hubris not only by my mortals but by Gods, which made the events more chaotic. With the Gods by taking up sides to show their power the outcome of the war and the course of history itself, was shaped and reshaped. Treaties could have been signed and bloodshed could have been avoided if not because of the over exaggerated pride and confidence every man possess.When the Trojans celebrated their apparent victory, it leads to their downfall. They have underestimated their foe. They taught that the Gods had govern in their favor, when the horse was found. They also believed that the time a sea ogre ate those who opposed the entry of the horse to the city was a sign from the Gods. They grew more complacent and failed to act and think rationally. They deduced that in fact they are greater warriors and men compared to the Greeks. They admired themselves too well. The admiration was overwhelming that they failed to coat up their opponents that eventually it leads to a tragic end. The belief that the City could not be conquered made a difference. Necessary precautions were not done.(Homer The Iliad)Homer. Achilles and Agamemnon Book 19 of the Iliad. 800 B. C. E.. The Armies Clash Book Four of the Iliad. 800 B. C. E.. The Death of Hector Book 22 of the Iliad. (800 B. C. E).. Diomedes Goes to Battle Book V of the Iliad. (800 B. C. E).. Hector and Andromache Book 6 of the Iliad. (800 B. C. E).. The Iliad. 800 B.C.E.. Paris, Menelaus, and Helen Book 3 of the Iliad. (800 B. C. E).. Patroclus Fights and DiesBook 16 of the Iliad. 800 B. C. E.. The Quarrel by the Ships Book 1 of the Iliad. 800 B. C. E.

Constitutional rights of prisoners Essay

They would use whippings and hangings, to public humiliation . Multiple prison houseer where unplowed in crowded cells. One of the first correctional institutes in the States was kno(prenominal)n as the Walnut Street jail. It was started in Philadelphia in the 1790. Prisons were meant to retaliate people who committed umbrages. It was thought that by taking away ones granting immunity for committing crimes it would make them think twice about committing another crime when they were released. so far by restricting them of their regenerate to immunity violate their original right?Should prisoners have rights while they argon incarcerated? How do our prison systems refrain from qualification sure that prisoners rights ar not being violated? Are the wardens and guards that flush our prison systems doing all they can to ensure that our prisoners are being interpreted care of while keeping their own balance in their routine functions? There are many problems that are evident in our prison systems today that would make a person feel that a prisoners rights are being violated for instance the aesculapian intercession of prisoners.Its a right for a person to seek medical discourse save our inmates are not getting the treatment that they deserve due to the leave out of doctors in our prisons and sometimes it due to the guards not wanting to give them the treatment because they feel they dont truly assume it. A prisoner is given a comprehensive medical and mental health interrogation within fourteen days of entering our prison system they are then examined periodically thereafter . Unless a prisoner has a alveolar consonant emergency they are seen within one year of their admission into prison and annually thereafter.So as I was researching this I had to ask myself if they are being mistreated when it comes to the medical attention that they receive and my answer is no. Prisons dont violate the rights of a prisoner to seek medical help they are actua lly being seen and treated to a greater extent than close to American are. Our prison system and jails have certain duties and codes that they must practise to insure the rightty of our prisoners. A correctional deftness should be safe and order of battlely and should be run in a fair and law-abiding manner.Imprisonment should prepare prisoners to live law-abiding lives upon release. Correctional authorities should alleviate prisoners reintegration into free society by implementing appropriate conditions of confinement and by uphold planning for such reintegration. A correctional facility should maintain order and should protect prisoners from ill-treat from other prisoners and staff. Restrictions placed on prisoners should be demand and proportionate to the legitimate objectives for which those restrictions are imposed.Correctional authorities should respect the tender rights and dignity of prisoners. No prisoner should be subjected to cruel, inhuman, or degrading treatm ent or conditions. For a convicted prisoner, loss of liberty and separation from society should be the sole punishments imposed by imprisonment. For a prisoner not service a sentence for a crime, the purpose of imprisonment should be to fit appearance of the prisoner at trial and to safeguard the public, not to punish. A correctional facility should be appropriately staffed.Correctional officials should implement internal processes for continually assessing and improving each correctional facility. A correctional facility should be monitored and regularly inspected by independent government entities. A deprivation of resources should not excuse treatment or conditions that violate prisoners constitutional or statutory rights. Governmental authorities should provide sufficient resources to implement these Standards. (Oxford 1995) They as well as have the sole duties of keeping are prisoners safe from any harm that they may encounter by doing the following.Each prisoner is entitl ed to kind and healthful living conditions safety from harm, including protection from punitive or high-spirited force and protection from abuse by other prisoners and staff freedom from staff harassment and invidious discrimination freedom of religion and square freedom of expression conditions conducive to maintaining healthy relationships with their families opportunities to participate in creative activity andrehabilitative programs. We as Americans have constitutional rights that we all are protected from and a person who commits a crime against another person or society should be punished for it. just about of the punishments might be a little severe for the crime committed, entirely we do need to be held account up to(p) for our actions. Our justice system is approach path up with ways to keep petty offenders out of our prisons and by doing more policing in our cities is deterring criminals from committing crimes. Prison guards face numerous ethical dilemmas on the job. They need to be well connected to prisoners. An inmate may try to donation them for better treatment or inmates may be abusive to guards for no reason. In twain of these situations a guard must be able to treat all inmates equally.They must be able to enforce prison rules firmly and consistently. This is something that should be done on a daily bases both while on duty and in his everyday life.

Mckinstry Advertising Agency Essay

You be the president of the McKinstry Advertising Agency, a medium size firm that specializes in preparing the merchandise strategies, performing the market research studies, lay the distri saveion channels, and casting the advertising and promotional materials for industrial companies that have actual off-shoot consumer products. You obviously get along a real specific niche. Your leaf nodes be industrial companies- that is, they sell primarily to different manufacturing firms and government agencies- that have develop- as accidental outcomes of their R&D programs- products for the retail trade. Dow Chemical play along, while non a client of your agency, is an al to the highest degree ideal example of this type of firm. They have highly-highly-developed and currently produce and market such consumer products as Dow Bathroom antiseptic and Ziploc Bags that in total amount to except 5.8% of Dows total sales. You clients die hard not to be as large as Dow Chemical Com pany nor as well established in consumer marketing. Most have had real little experience in retail sales, and they generally are not very sophisticated in advertising methods.They tend, therefore, to rely heavily upon the advice of the chronicle executives and advertising experts at your agency, and to develop relationships with those mess that are removed much permanent and individual(prenominal) than is common in the what have you d i for me deep culture of the consumer products advertising industry. The permanent and personal relationships that are typical of your partnership but not of industry in general seem to be the ca workout of a major problem that you have recently encountered. star of your large clients developed a new type of radar detector. radar detectors, similarly known as fuzzbusters are simple but super sensitive radio receivers that are tuned to the wave length of the law radar. When a car equipped with a enabling the driver to slow down, if necessa ry, originally the speed of the car can be calculated by the police equipment. The use of radar detectors, thus enables drivers to avoid being stopped and fined for velocity. stop round is alleged to be responsible for many traffic accidents. There were 27.7 one thousand thousand traffic accidents involving passenger car in 2000, and 6.1 gazillion traffic accidents involving trucks. These 33.8 million traffic accidents resulted in 46400 deaths, 1.8 million s constantly injuries that requiredhospitalization, 7.8 million precede injuries that required attention by medical exam personnel, extensive slight injuries, unnumbered personal traumas, and huge financial losses. Speeding was said to be a factor in 65 % of all traffic accidents and 87% of those that caused deaths and serve injuries due to the greater impacts that come from the higher speeds, but it has to be admitted that incomplete statistic is totally reliable. Police estimate speed based upon the length of drop off ma rks and the extent of physical damage, but those estimates obviously are in withdraw. Further, speeding is defined as any vehicle velocity above the affix limit, and it is claimed that the posted limit is considerably below the safe capability of groundbreaking car and high way in many instances.Vehicle speed, moreover, is only one of the factor that cause traffic accidents. Alcohol toxic condition is take to be associated with 28% of all accidents and 48% of all accidents that result in death and severe injury. Often speed and intoxication together are held to be the cause. Again, though, there is a problem in measuring intoxication. The office of alcohol in bloodstream that impairs physical response time and personal judgment varies with the body incubus, physical conditioning, and drinking history of the individual. Police and medical attendants use a test that takes into number only body weight and, further, it is said by re stand foratives of the licensed beverage( that is, beer, drink, and liquor) industry that the legal threshold for intoxication has been set much too low. Most drivers would be considered to be tearaway(a) under the influence of they consumed two to three glasses of beer or wine within 30 minutes of and accident. In summary, it cannot be said that exact cause of most severe traffic accidents are known with induction but it is believed that speeding and drinking, jointly or separately, play some enjoyment in the events that lead up to those accidents.Also to blame, in many instances, are the anatomy of the highway, the condition of the weather, the maintenance of the vehicle, the time of the daytime (many severe accidents slip away at dusk, with poor lighting and tired drivers), and the presence of radar detectors. A study by the Ohio State Police found that radar detectors were present in at least one of the vehicles involved in 69% of all severe traffic accidents on the highways of that state in 2005. Studies in other st ates have confirmed that finding, with some estimates of the relationship running as high as 75%. The use of radar detectors is illegal in many if not most states, but neither themanufacturing nor the marketing of the units has ever been banned by the federal government which, of course, is the sole authority which could mystify their interstate trade. The U.S. constitution forbids any state from restricting imports from any other state. Currently, therefore, there often occur an unusual situation in which the use if the radar detector sets may be illegal within a given state, but the sale of those sets is not illegal and cannot be forbid within that state.The manufacture and marketing of radar detectors was expanding industry, with total sales revenues arrive at $67 million in 1991, until the police in a number of states began to uses lasers earlier than radar to apprehend speeders. Lasers project focused beams of light waves rather than focused beams of radio waves, and conseq uently they cannot be picked up by most radar detectors. Your client, as an offshoot of contract research for the defense industry, has developed a new technology that does pick up the light waves far enough away from the source so that drivers can slow down. A full explanation of the technology is not necessary it is probably fitted to say that the construction works on the principle that the light waves from a police laser interfere with a certain spectrum of exceedingly short-range radio signals broadcast from the detector set in the owners car is out of sight, perhaps 1/4 mile leading in the highway, and the police laser is not targeted on this particular car. The proposed design also picks up the interference from a police radar device equally well.The electronics firm that developed the new radar/laser detecting came to the account executive at your agency and requested a marketing plan supported by market research. The marketing plan was developed it had a heavy emphasis upon direct distribution supported by extensive advertising. The market research was completed it showed that the first entrant into this playing field with a new technology could rapidly build market share. The client requested that a young associated who had prepared a very palmy advertising program for one of their earlier products be assigned to design the promotional materials for this new one. The associate, Marilynn Schaefer, refused, saying privately that she felt that it was not rectify to market radar and/or laser detectors that led to more legion(predicate) and more severe highway accidents and to greater incidents of death, suffering, and injury. The program director proposed other employees at the associate level within thecreative segment of the firm, but the clients representative pauperismed Marilynn Schaefer to do the work.She continued to refuse, though expressing her reasons only to the account executive, George Sarbo. Eventually the conflict between these t wo people reached the stage at which George said to Marilynn, either work on this account for me or dont work at this agency for anyone and discountd her. Marilynn Schaefer immediately came to you, as president of the agency, saying that it was not right to fire a person because of her moral beliefs. George Sarbo quickly followed, saying that for 20 old age he had followed the stated agency policy of providing clients with personalized service, and that if Marilynn did not want to so she could not work for him and she should not work for company. He also said that if Marilynn were retained at the agency he would leave.You realize that George Sarbo is one of only three account executives at your firm, that he has a very loyal following of clients with him if he indeed did decide to leave. Further conversations with some(prenominal) of the participants in the dispute and with the industrial client on the following day showed no change in their positions. The clients representative understandably felt that the delay in assigning Ms. Schaefer to work on the needed advertising was due only to the press of other accounts upon her time he stated that he felt that he was owned her assistance on this project.