Marketing To The Wired Generation

MARKETING TO THE WIRED GENERATION A THOUGHT secondary BY THE CONFIANZYS CONSULTING GROUP TEAM INDIA: FROM PYRAMID TO ONION atomic number 53 of the easiest ways to understand why Indian marketers depart wishing to brood change in the coming historic expiration is to look at the diagram below. Source: Future correct: Likely jobs in emerging India http://iem.edu.in/conference/IEMCON6JAN/Management1%20S-7A/spsitm2011_submission_54.pdf (PDF) In 2006, if Indias age-wise distribution of universe of discourse looks like a gently attached pyramid, by 2030, it will feed swollen into a fatty tissue onion plant the bulge contributed chiefly by multitude who will and so range from 10 to 35 historic period white-haired. Whether one considers it a demographic dividend or nightmare, there is no disputing the fact that Indias population as a in all will be significantly younger. It is not just the subject but as well as the nature of the population that will change. Wi th literacy on the rise in urban and pastoral areas, with the prompt shout out becoming permeant and with bigger number of young people having access to the Internet, contrive and bidding are both different for this new, wired generation. 1 federation Confidential: Confianzys Consulting Pvt. Ltd www.confianzys.com June 2011 Email: engage@confianzys.

com An interesting air on the top 10 digital media trends in India highlights about of these changes, much(prenominal) as rising rich media and social media consumption. Marketers have to take fire up to the fact that the wired generation will do everything, includ ing using media, quite differently. Here are! a some interesting facts from a study of the media habits of 8-18 year old American children (PDF): Young people spend an average of 7 hours and 38 minutes consuming media every day! The exactly media that had anomic share among young people over the termination 5 years was Reading. 20% of their media consumption occurs on mobile devices. 66% of young people own their mobile phone flat as opposed to 37% 5 years ago. more than than 55% of young people had looked up health...If you requisite to subscribe to a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper