People Only See What They Are Prepared to See Essay

Ralph Waldo Emerson once said, â€Å"People only see what they are prepared to see.† A statement so veridical, that the people to whom it implies are either not capable of understanding it or simply cannot accept it. In fact, most of humanity can read the undeniably prodigious quote ad infinitum, without comprehending the profound meaning behind it. There are four types of individualities, each reacting to the quote in a different manner. And how individuals react to it, determines their general responses to the situations which life brings upon them. Innocent minds are unable to adequately understand the significance of the quote. Because of their naivety, they are neither able to respond intelligibly to the quote, nor to most situations in life. They are gullible and non-opinionative, thus, only seeing what others want them to see. The majority of people so caracterised are infants and young children. They fail to look at things from various perspectives because they have not yet had enough experience in life. For instance, if you speak of war with a child, he or she will not know how to respond. The mind of the person is too young for knowing what to do when spoken to about political conflicts, patriotisms, warfare, death and other serious matters. In most situations, their innocent, unsophisticated minds, simply cannot understand the difference between wrong and right until they develop into more sophisticated beings. Ignorant people avoid thinking about anything which does not concern them personally. These people apparently have the ability to see, but because of their personality, are unable to. Until they start caring, they will not be able to see things which demand care, because they are not yet ready. Many adolescents and unsuccessful people would fall into this category. And why I stereotype many unsuccessful people is due to the fact that they are ignorant to education and in time, fail to succeed in life. Education is the knowledge of life, and if avoided, results in failure at it. If again, you mention war to an ignorant being, he or she will dismiss the subject before it could reach the brain’s thinking process. These personalities could never go below the surface of the topic. Stubbornness is similar to ignorance, but not quite the same. The stubborn will not hesitate to dive into the ocean, but will never reach the bottom so they can examine it in depth. These people will hear a topic; they will think about the topic; but before looking at it from another viewpoint, their stubbornness will compel them to form a prejudice opinion. These would be the people who, when spoken to of war, will take a stand on one side before examining the other. For example, if America is warring with Iraq, many stubborn Americans will support their leader no matter how immoral his actions may be. Same would imply to the stubborn Iraqis, who will deny the fact that their leader was corrupt without visualizing him from his victims’ perspective. Because they are the citizens of their country, they will overlook its faults and never question their government’s actions, thus, diving into the situation, but only going half way down, because that is what they are prepar ed to see, therefore, that is what they see. The realists see everything and accept it as it is. They have the power to make unbiased decisions and opinions. These are the people who will stand up for what they believe in. They are logical and open-minded. A realist would dive into the ocean, go to the bottom, take time to look at everything in depth, then, and only then, will form an opinion backed by much reasoning. Realists can see everything. Their minds have no road blocks blocking information from entering and processing through their brains. A realist will look at Emerson’s quote and completely comprehend its meaning. To what depth you understand this essay will determine how ready your mind is to accept the facts stated in it. Literally, you will see everything on these pages. However, mentally, your mind will comprehend only the details herein, for which it is prepared to accept. If you have read this far, you certainly are not ignorant; you have already gone below the surface of the quote. If you have understood and accepted everything, congratulations, you are in fact, a realist! If not, time may be the remedy to your innocence or stubbornness.

Body Ritual Among the Nacirema Essay

In Horace Miner’s essay on the tribe of Nacirema, it takes little effort to determine that Nacirema is a depiction of a typical American’s health habits. This essay is important for two reasons: It teaches principles about our own culture and it makes us assess the value/downfall of looking at other cultures with an etic approach. Without a doubt, this essay personalizes the study of cultures and its respective peoples. Regarding the view of North American people, Miner clearly thinks we live with a level of vanity. We view the â€Å"human body [as] ugly† and we use â€Å"ritual and ceremony† to avert the unattractive characteristics. It takes extra focus to understand Miner’s terminology. But it becomes clear that he is pontificated on the use of the medical system, including dentists, psychiatrics, and hospitals. As a ritual, we spend extensive time and money on the idealistic notion of being disease-free. It is interesting that from our perspective, we view these efforts as improving the quality of our life. He, as a person looking in on our society, views these efforts as of entire self-interest. It is almost as if he respects more of a communal culture, rather than one of more singularity with some elements of communality. But it definitely makes me think about who is the corrupted one. In the end, he seems impressed by how advanced this particular civilization has become. Without being inside the culture, he appears to have missed how much we rely on each other, and how our cultural teamwork has created the car industry and computer empire—to name only a few. As hinted in the paragraph above, what this essay demonstrated was the uniqueness of looking at a culture from the outside. Inherently, the scientific approach is taken with upmost respect. It is seen as a view without bias. In bench work, this approach is vital. But when studying societies, too many variables can obfuscate the entire interpretation. Minor sees our rituals as defining our sense of truth. To that, he has a great point. We only have to looking introspectively to see how much work we exert toward the valueless—cars, houses, toys, etc. We sometimes do not put enough time in those of more value—family, friends, spiritually. That  is precisely why Minor is so critical. But what Minor misses by not being â€Å"in† our society is that he is inherently â€Å"blinded.† He cannot deduct the subtleties of the society. For example, those with obnoxious behaviors of greed (e.g., Donald Trump) are often shunned. In the end, it takes balance between the emic and etic views to make more accurate judgment of how â€Å"tribes† work. This essay certainly forced me to reflect on my personal rituals. It made me assess how much effort I make toward personal beauty. But it also made me think that we do these rituals for a purpose—to be healthy and to progenate. Thus, I accept these rituals. But now I do them with the full knowledge that they are cultural norms and my choice of doing them seems much less voluntary.

Remarkable Telecommunication Revolution Assignment - 2

Remarkable Telecommunication Revolution - Assignment Example The mobile phone handset market has various powerfully interlinked entities. It is significant that the popularity and dominance of each company show a discrepancy in each market.  In this industry, major operator’s function using a wide-ranging set of diverse operation modes. Nokia, for example, has factories, R&D, and sales offices all around the world. The factories are generally situated in low-cost nations but most R&D centers are functioning in countries with advanced research and â€Å"R&D† infrastructure such as the United States, Switzerland, Germany, and Finland. The competing companies considered at this point are the mobile handset manufacturers who perform to make their business safe or fight back with the limited factors of production. Internationalization is happening in all areas of the organization. Especially in â€Å"telecommunications† sector, changes are happening each day. The traditional theories of the process of internationalization of organizations are mainly based on the researches carried out on MNC’s engaged in manufacturing. These theories suggest that the firms can start their â€Å"internationalization† by entering into â€Å"foreign markets† with a small â€Å"psychic distance† by entering into â€Å"foreign markets† such as geographical and culturally close nations. Also, the companies can start their â€Å"internationalization† â€Å"internationalization† along with less committed function modes, such as exports, before the commitment of more capital by spending in the â€Å"foreign markets†. The procedure is linear and ultimately develops into a â€Å"global strategy† by the companies.

Quality Management Essay Example | Topics and Well Written Essays - 750 words

Quality Management - Essay Example But it so happens that sometimes what the staff's thinks as quality care does not always agree the patient's satisfaction. PDSA (Plan, Do, Study, Act) cycle is also known as PDCA (Plan, Do, Check, Act) cycle, which also called the Deeming wheel, or cycle. The Deeming wheel is used by organizations that are continuously engaged in continuous improvement to train their employees or staff in problem solving matters. Continuous improvement is a process that seeks ways to improve the operations of an organization. When implementing a continuous improvement concept in a hospital or a health care centre the management of that institution must follow some procedures. 1) Train the staff of the hospital or health care centre in the methods of improving quality and their performance when dealing with patients. 2) The staff should make statistical process control method a daily part of their operations and tasks. 3) The management should make work teams and involve the staff. And introduce problem solving in the work teams. Plan is the first step in the Deeming Wheel. Plan basically means that to make a strategy or plan ahead before a change and to predict the result and then analyze it. Therefore when planning the team basically selects a process for example an activity like when an emergency is bought in the ER the nurse monitors and checks the vital signs of the patient and prepares the patient for treatment. Therefore the improvement to take place the management has to make sure the nurses in the ER are trained for the any kind of emergencies and the ER is fully equipped and the staff is on alert because the patients need to be treated quickly ad efficiently. Do Do is the second step in the Deeming Wheel. Do basically mean that the team implements the plan and then it monitors the process. For example q patient is brought in the ER with a heart attack problem. The patient will receive immediately oxygen and will have an ECG as soon as possible. Therefore with the right kind of equipment and the staff well trained only then the patient's life will be saved. Check Check is the third step in the Deeming Wheel. Check basically means that the staff or the team basically analyses the data that was collected during the Do step to basically find out that the results match to the predicted result in the plan step. It the staff of the ER is well trained and the ER is fully equipped and when the patient does arrive with a problem and is quickly dealt with the right kind of treatment and it the result of this outcome matches with the prediction then the institution is right on track with the continuous improvement process. Act Act is the fourth step in Deeming Wheel. Act basically means if the results are successful then this process becomes a standard procedure in the Emergency Room to train the staff how to deal with the patients and to have the ER fully equipped with the right kind of machines and instruments. References 1) Plan-Do-Check-Act Cycle. Accessed from www.asq.org on June 5, 2008 2) Krajewski, Lee J., & Ritzman, Larry P. (2002). Operations Management: Strategy & Analysis. 6th Edition. Prentice Hall.

Marketing Brief about Charles Sturt University's Faculty of Business Essay

Marketing Brief about Charles Sturt University's Faculty of Business - Essay Example The market brief report has discussed all the necessary materials that were required to assist Head of Business Faculty at CSU in promotional tasks. Charles Sturt University or CSU’s Faculty of Business is widely acknowledged for professional business causes. The faculty has earned an outstanding reputation with labour market for producing individuals who not only survive the predicaments of current's business world, but do extremely well in the opportunities which they generate. The promotion concentrates on Bachelor’s Business programme, majoring in Business. The promotional materials that are designed and developed for advertisement of CSU’s bachelor's business programme included a full page newspaper ad, non-traditional support media OR design a specialty media item, a billboard, a 90-second television commercial, a direct mail advertisement and a 20 second radio advert. The Faculty of business intends to promote the courses offered at the institution. The pr omotion concentrates on Bachelor’s Business programme, majoring in Business. The courses that are being currently advertised are as included (1) Bachelor of Business (Marketing) (2) Bachelor of Business (Finance) (3)Â  Bachelor of Business (Human Resource) (4) Bachelor of Business (Insurance)(5)Bachelor of Business category of management (6) Bachelor of Business Studies and (7)Diploma of Business Studies [exit point only] (Charles Sturt University, 2013).

Pertuzumab Literature review Example | Topics and Well Written Essays - 250 words

Pertuzumab - Literature review Example This is enabled by the F-10 binding to the chimeric of the IgGI that largely affects epidermal expansion. However, during the extraction process, pertuzumab undergoes certain stages. First, through the dimerization process that facilitates epidermal growth, HER signaling routes are activated. It implies that the HER2 is mixed with toxicants and other variants that are found in the monoclonal antibody (MAb). The cloning process, thus, occurs during the inhibition of tumors through HER dimerization. Contrastingly, the extraction process should integrate both the structures of extracellular domain and the epidermal growth factor (EGF) that is instrumental in sustaining the function of pertuzumab (Franklin et al., 2005). Another mode of extraction is through the use of ErB2 that reduces higher metastatic potential and tumor growth rates via therapeutic approaches. Purification is the last process of obtaining a complete dosage of pertuzumab and is characterized by the asymmetric unit of varying domains. The molecular replacement is equally interrelated with the monoclonal antibody pertuzumab that is crystallized for solubility purposes and creation of bonded modules. Overall, the management of cancerous cells requires the inclusion (EGF) antigens that are compatible with the individual receiving treatment (Jatoi & Kaufmann,

Customer satisfaction towards self-checkouts at supermarkets and Dissertation

Customer satisfaction towards self-checkouts at supermarkets and self-service trend in UK business The case of Tesco, Sainsbury - Dissertation Example The next chapter would be regarding the plans for the future; what is going to be discussed to meet the expected aims and objectives. The next chapter that would be discussed in the interim report is regarding the chapters that are going to be added in the final report in detail. The last chapter will provide the full summary of the interim report regarding what has been achieved so far in the research. . Chapter One: Aims and Objectives The aims and objectives on which the entire research is based on are as follows: 1.1 Aims The major aim of this research would be to identify the customer’s satisfaction level during the self-checkouts at supermarket along with the emerging and experiencing trend of self-service in UK. This would help to evaluate the customer’s level of satisfaction at supermarkets; Tesco, Sainsbury and ASDA. ... Developing 15 questionnaires for managers to gain information from their perspective, 5 from each Tesco, Sainsbury and ASDA. Preparing of interview schedules for 30 respondents that frequently purchase from the retail superstores, 10 from each Tesco, Sainsbury and ASDA. Chapter Two: Literature review With the passage of time, supermarkets have implemented the concept of innovation, creativity and technology into the services offered which enables the customers to get required service on their own (Bitner, M. Amy, L. Ostrom and Matthew, L. 2002). Supermarkets such as Tesco, Sainsbury and ASDA are not just focusing on innovation; the products being offered to the customers, but are also innovating the services within the company to enhance the customer’s satisfaction (Clodfelter, 2011). 2.1 Customers’ Satisfaction Customer’s satisfaction could be said as the overall experience gained during the service (Menon and Dube, 2000). The overall experience is heavily relie d upon the desires, needs and expectations that have been met or exceeded during the course of experience (Lovelock, 2001). From this, it could be said that satisfaction in a sense, means the ability of supermarkets to meet the customer’s expectation. To provide service to customer exceeding the expectation is an objective that each supermarket is trying to achieve and to do so, the retail giants in UK; Tesco, Sainsbury and ASDA, are constantly implementing strategies to gain it. Customer’s satisfaction could be defined as a judgment that is followed by consumption experience. This indicates the level of experience gained from the consumption of a good or service and the level of pleasure provided by the product to

Analysis essay of Shakespeares My Mistres' eyes are nothing like the

Analysis of Shakespeares My Mistres' eyes are nothing like the sun - Essay Example The poet’s affection towards his lover is evident in his words, and he very well knows that her beauty is less, but important. The mistress’ beauty is compared to the sun; her lips are compared to that of coral, her breasts to that of white snow, and her hair is compared to black wires. Again, the poet compares her cheeks to Rose flowers which are red and white in color, and her breath is compared to the fragrance of perfume. In the third quatrain, speaker compares her sound to music, and to a goddess who walks in the ground. It ends with a couplet in which the speaker declares that his love is rare and valuable. The speaker is in a satirical mood against the false comparison of love which was common in the traditional sonnets in early 1600s. This sonnet is selected for analysis because it helps one to have an idea about the private life of Shakespeare and the power of true love poem. It is argued that sonnet CXXX is a pure love poem and is strictly against the traditional sonnet pattern of the 16th century in England. Besides, Shakespeare is mocking the sonneteers of the 16th century who attempted to select extraneous objects to compare their lovers. Henry Brown, in his work-‘The sonnets of Shakespeare solved, and the mystery of his friendship, love, and rivalry revealed’ reflects that: â€Å"A satirical picture of the mistress, in contrast to the high-flown terms used by the sonneteers of the day† (Brown 134) the sonnet contains a satirical portrayal of the mistress, which lacks in the traditional sonnets of 16th century. It is a controversial issue that the character of the mistress is fictitious or autobiographical. If the character is real, her identity is open to debate. But it is clear that the sonnet CXXX is addressed to a lady by pointing out the words like ‘mistress’, ‘her’, etc used by Shakespeare. Personal ly, the sonnet is a love poem and there is

Class Constitutional Convention Essay Example | Topics and Well Written Essays - 500 words

Class Constitutional Convention - Essay Example citizens do. Otherwise, this creates a rift between naturalized citizens and natural-born U.S. citizens. It denotes that naturalized citizenship is somehow less important than the natural-born U.S. citizen’s right. This is not true, but basically that is what our society is saying to immigrants who have become naturalized citizens—sending the message that they may be citizens, but they will never be accepted in the way natural-born U.S. citizens are. The cons of taking such a position would include the following: people might possibly think that a foreign-born President of the U.S. might only have the interests of his or her native country at heart instead of the United States. Also, Americans would probably see it as an area of concern that someone who was not necessarily originally from the United States might have other agendas in mind than besides having the nation’s interest at heart. Another element that might prevent foreign-born naturalized citizens in becoming President is that he or she might be scrutinized based upon his or her accent or appearance more than the content of what the candidate would actually be saying. It’s not polite to say, perhaps, but people profile others as to how they think their candidate should look, speak, and act. These are just a few examples of why this position has some cons. Hopefully these issues can be analyzed more in-depth so that we can give our natur alized brother and sister citizens the same possibility to believe in the dream of becoming President if they wish to do so. Whether one believes that foreign-born naturalized citizens should be able to become President or not is not so much the issue as this is an issue of fairness. No one has control over the fact of where in the world they are born; that is just a matter of consequence. However, foreign-born naturalized citizens should not be punished just because

Economics Commentary - U.S quota reduction on textiles Essay Example for Free

Economics Commentary U.S quota reduction on textiles Essay China is an industrialized country and it exports lots of goods to other country. International trade involves the exchange of goods and services across international boundaries. The country depends on its sales abroad to develop its country. The textile industry is a massive industry in china, depends a lot on its exports to make its profits. But the United States (U.S) also has a text tile industry and so to protect their industry they use quotas to protect its industry. The quota is worth $6 billion annual quota and U.S is reducing its quota on the import of Chinese textiles by $9 million because U.S thinks that China is using a third country to get its goods to U.S. Chinas government is not pleased with this and it is try to protect its industry. U.S is using protectionism, which is the restriction of international trade. It prevents consumers and producers reaching the equilibrium price and quantity that would happen in a free market. One way to enforce protectionism is Quotas take the form of a physical limitation on the quantity of a commodity which is allowed to enter the country in a given year. What U.S is doing to Chinese textiles is that it is dropping its quota by $ p million dollars from the $6 billion annual quota. The world supply falls; and this gives the Chinese firms to supply more to the U.S market, directly. The decrease in the quota also leads to consumer surplus to rise. Consumer surplus is the difference between the prices that a consumer is prepared to pay the actual price paid. This is because the consumers were willing to pay for the Chinese textiles price with the quota and so now it is cheaper. Therefore the consumer surplus rises from ADE to ABC. Consumer surplus which is gained is areas 1, 2, 3 and 4. Area 1 is the loss of domestic producers benefit from selling more at a higher price. Area 3 is the windfall gain; it is part of the revenue that the foreign traders get, in this case China. The total revenue for Chinese textiles sold in the U.S is are area 3, 5, 6 and 7 together, before dropping the quota, area 3 was the only amount that China was allowed to sell. Area 2 and 4 are a net loss to society (deadweight loss). China has comparative advantage over U.S in the textile industry. A country is said to have a comparative advantage in the production of a good if it can produce it at a lower opportunity cost than another country. The labor-intensive industry is one where China has an advantage over other producing nations, therefore China has specialized in the textile industry and they would import other goods into the country. The Chinese officials are not pleased with the quota reducing; this is because the textile industry in China is a strategic industry and is trying to protect it. To protect a strategic industry is to protect an industry that employs a large proportion of the population and/or maybe the industry has strong roots in the country and it contributes to the nations identity. These are the two reasons why China does not like what U.S is doing to them, because other country might lose its trust to China and would try to prevent trading with them. Another reason for China not liking the actions taken by U.S is because china hopes anticipated gains in the textile industry will offset huge losses in employment capacity in other economic sectors. China wants all of its industry to grow at the same time and equally, and so this reduced quota will harm their industries, this is why China takes this matter very seriously. China does not like what U.S has done to their textile industry as this might break trade relations, and this may well be loses for both sides. Their relation would get worse, and then China would retaliate as they want to protect its industry and this would lead to more problems. As exports represent an injection into the circular flow of income and are subjected to the multiplier effect. And also unemployment would rise in other industry within China, and even some firms in U.S, as they might not be able to compete with the Chinese industries.

What Is Real Love Philosophy Essay

What Is Real Love Philosophy Essay Some say that love is the most powerful and magical force. But it is also the most formidable thing in the universe, and that there would be nowhere else it could discover and display its beauty and wonders more, than in an intimacy relationship between two people. It is said to be invisible and cannot be measured yet so powerful enough to be able to transform someone in a moment and give you so much joy than any material possession one could ever have (Angelis, 10). Real love refers to as an act of faith, which means you commit yourself without any guarantees of the other person loving you back. The bible tells us that, Love is patient, kind, it does not envy or boast, it is not proud or rude, it is not self seeking or easily angered, and it keeps no record of wrongs. Love does not delight in evil but rejoice with the truth. It always protects, always trusts, always hopes and always perseveres. Love never fails. An example of such kind of love is agape love- its offered or given despite of how the other partner behaves; its a form of real love which is unconditionally committed to an imperfect person. Its a love that is transparent, strong enough to let your partner to get close to you and tell the honest truth, share your positive and negative feelings and it is this kind of love that will be able to keep other types of love alive. Perfect love is the one that gives all and expects nothing. If you expect nothing and ask for nothing at all then you can never be betrayed or disappointed, its only when love demands that is bound to bring a lot of pain. Real love is when you unconditionally care about the happiness of another person without thinking of what you might get for yourself, even when they dont think of you, consider or give you nothing in return which includes gratitude; because youre main concern is their happiness. Real love is not selfish but the one which has no limits or any conditions attached to it. Without real love, we get miserable but with it our happiness is genuinely true. And this is not the kind of happiness we get from money, sex or conditional approval, its also not the same as the feeling that we get from entertainment or from getting people to do what we want, but this is genuine happiness which is profound, a long lasting sense of peace and fulfillment that will deeply satisfy us and enlarge our souls. It doesnt disappear when circumstances or situations get worse. It preserves and even grows through sufferings and hardships. This true happiness is our entire purpose to live and is the type of happiness which can only be obtained and guaranteed as we find real love and be able to share it with other people. With real love nothing else matters; without it, nothing else is enough (Baer, 12). The feeling of being loved and also becoming unconditionally loving doesnt happen all at once like a twinkling of an eye, it takes time and patience. You are not going to loose all your fears, disappointments, anger or pain overnight, its a journey, but a journey that is worth every effort. Some people worry or even fear that loving unconditionally might turn them to a doormat that everyone around them is going to use. But the truth is when you love people unconditionally, that does not imply you have the responsibility to give them everything they want; it would only mean you are being indulgent and immature. When you love someone unconditionally, you accept that person as they are and contribute to their happiness as wisely as you can but it does not entail that you respond to their every command. Real love is when you tell somebody that you care about how they feel but conditional love is when you tell them that you like how they make you feel. Conditional love is selfish, one sided, it is what people offer us when we do what they want and sadly its the only kind of love most people have ever known. People have liked or loved us more when we make them feel good about themselves, meaning we have to buy conditional love. When we dont know the difference between real and conditional love, we end up settling for give and takes of conditional love which always leaves us empty, unhappy, disappointed and frustrated. It is therefore advisable to know the two reliable signs that portray that love is not genuine: that is anger and disappointment (Baer, 22). When it comes to love relationships, we often feel safe enough to express our love and attain intimacy when we are sure that the bridge is solid and that we also feel confident of its support. Trust is that bridge which is there between individuals that enables them to cross over to each other in whichever relationship, whether its friends, lovers or business associates. We tend to feel comfortable and secure with a sturdy foundation beneath us, but when it comes to real love, you just love without expecting anything in return, that way you are actually exempted from being hurt (Block, 18). In conclusion, what we have observed is that the foundation of our disappointment, irritation, anger, resentment and even bitterness in our souls is not caused by the people around us, but by lack of real love among ourselves. Understanding they say is just a simple realistic assessment of how things are, but blame shows anger and pain which can only bring harm to both yourself and others. The point is: If someone doesnt know how to love, dont tell them but show them and sooner or later theyll begin to speak and understand the language of love.

Macbeth is Not Well-intentioned Essay example -- William Shakespeares

Macbeth is Not Well-intentioned "Macbeth is a well-intentioned character whose downfall is caused solely by the evil advice and influence of other characters." To what extent do you consider this statement to be true? In William Shakespeare's, Macbeth, Macbeth is a character whose downfall is caused by a number of factors. Despite Macbeth being portrayed as a brave, masculine soldier, he is easily persuaded by his wife, Lady Macbeth and the witches who deliver prophecies to Macbeth. Macbeth, while being a victim of this influence, constantly hides his inner ill-intentions and makes tragic and consequential decisions that result in his subsequent downfall. Macbeth is not well-intentioned and his downfall is not caused solely by the influence and evil advice of other characters. Thus, we can say that the opeing statement is not true.  Ã‚   Throughout the text, evidence that Macbeth is well-intentioned is far outweighed by contrasting evidence that Macbeth is ill-intentioned. Perhaps the sole example of Macbeth being well-intentioned is when he states, "I chance will have me King, why, chance may crown me, without my stir." From perhaps only a brief moment in the text, Macbeth is displaying some good intent by stating that he hopes that without him having to force the prophecies to come true they will indeed eventuate. In blatant contrast however are clear examples of Macbeth's ill-intentions motivated by his fatal flaw, vaulting ambition. Macbeth surely reveals his true intent when he states, "Stars hide your fires! Let not light see my black and deep desires" and further convinces that he is ill-intentioned. Another definite example of Macbeth's inner struggle to deal with his ill-intentions that he must ... ...hether or not they were influenced by other characters, were his decisions and the way he perceived and interpreted the prophecies was his error. Thus, Macbeth's downfall was not solely the evil advice and influence of other characters but the impact of his decisions and his perceptions of the witches' prophecies.   Macbeth is a tragic figure whose downfall is caused by a combination of his ill-intentions, the influence of other characters and his consequential decisions and interpretations. Therefore, one cannot say that Macbeth's downfall was caused solely by the evil advice and influence of other characters and that this reason for his downfall is only a small part of his eventual downfall. Thus, the statement, "Macbeth is a well-intentioned character whose downfall is caused solely by the evil advice and influence of other characters" is not true.

My Theory Of The Universe :: essays research papers

My Theory of the Universe You are about to be transported to a very strange world, read on if you dare! The planet you are on is a giant disco ball, rotating clockwise. (Earth) This disco ball is in a place that has two stories. It is on the first story ceiling, but the ceiling is made of glass so the disco ball can be seen from both floors. The walls of the room are black. There is a big yellow spotlight in one corner of the room that slowly moves up and down. (Sun) There is another spotlight in the opposite corner, but this one is white and has a rotating filter to block some of the light out. (Moon) This filter starts at one end of the light, works its way across, and then works its way back. (Phases of the Moon) There are many spots on the walls of the room that are just reflections off of the disco ball. (Stars) These spots seem to form different patterns on the walls and move along with the disco ball, but not always at the same rate. (Constellations) There are two very shy people in the room that sometimes leave the room. When they are in the room they stand by the walls and always wink for some reason, so all we can see of them is one of their eyes. (Mercury & Venus) Then there are three very weird people in the room that are always in the middle of the room doing the Waltz. They do this some how by themselves and they to are always winking. They are sometimes on the first floor and sometimes on the second floor. (Mars, Jupiter, and Saturn) There is also one guy dressed in a white polyester leisure suit, gold chains, and rings dancing to "Stayin' Alive." (comet) It seems as though everyone in the universe hears their own music. He is only in the room for a little bit; he makes his way across the room then leaves, he must get tired really quick! Sometimes when he is dancing or even when you can not see him dancing, (must have forgot his gold chains) somehow he loses a ring because we can see it fly across the sky. (shooting star) Then there are two people, one directly below the ball and one directly above the ball when they are there. They both dress in silver lamay (shiny stuff) that makes all different colors that we can see. (Northern/Southern Lights) Occasionally some stupid guy stands in front of one of the spotlights and

The Unconscious Bias of Intelligence Tests :: Research Papers

The Unconscious Bias of Intelligence Tests In the chapter entitled â€Å"The Hereditarian Theory of IQ: An American Invention† in The Mismeasure of Man (New York: Norton, 1996), Stephen Jay Gould analyzes the reasoning behind intelligence tests. Gould begins the chapter by stating how Alfred Binet, who studied the measurement of intelligence, began this endeavor in order to institute special education for learning-disabled and other disadvantaged children. Gould continues his analysis by reporting that three of Binet’s followers, H. H. Goddard (who brought Binet’s scale to America), Lewis M. Terman (who developed the Stanford- Binet scale), and Robert M. Yerkes (who persuaded the army to test the intelligence of 1.75 million men in World War I), corrupted Binet’s work and used his tests to measure an element they called â€Å"intelligence,† which ultimately resulted in peoplebeing labeled as either â€Å"intelligent† or â€Å"stupid.† In this chapter, Gould successfully demonstrates that the work of these three men was affected by their unconscious biases and preconceived ideas. According to Gould, Alfred Binet developed his scale for a sensible, effective motive. The original purpose of Binet’s scale was to identify children whose poor performances in school suggested a need for special education. Unlike previous tests, Binet’s scale utilized a variety of distinct activities, such as counting coins and comprehension, which tested a child’s different abilitites: â€Å"Binet decided to assign an age level to each task, defined as the youngest age at which a child of normal intelligence should be able to complete the task successfully† (179). The age parallel with the last task the child could successfully complete was that particular child’s â€Å"mental age.† A child’s level of intelligence was determined by subtracting his/her mental age from his/her true chronological age. Those children whose mental ages were a great deal behind their chronological ages were recommended for special education programs. In 1912, W. Stern suggested instead of subtracting the mental age of a child from his/her chronological age, the mental age should be divided by his/her chronological age, and thus the intelligence quotient (IQ) came into existence. Binet never once labeled IQ as inborn intelligence; he simply used his scale to identify those children who were learning-disabled, in an effort to direct them to places where they would receive special help. H.H. Goddard was the first person to make Binet’s scale popular in America. However, Goddard distorted Binet’s scale and relied on it to identify the allegedly intellectually defective people in the country; he even relied on his preconceived notions to label these individuals â€Å"feeble-minded† and â€Å"morons† from the Greek word meaning foolish. All people whose actions went against moral behavior were designated â€Å"morons.† These people included criminals, alcoholics, and prostitutes. According to Gould, Goddard believed â€Å"morons† should be

History, Settlement Essay

As a city, Anchorage did not develop until relatively recently in American history. In fact, it was not incorporated until 1923. People had been living in Anchorage for many years before this, however. Like most of America, the area around Anchorage, Alaska was first populated as a trading post, due to the coastal waterways surrounding Anchorage. It was first populated as Captain Cook in 1778 was looking for the elusive Northwest Passage. The land upon which Anchorage stands was discovered on Captain Cook’s third attempt to find the Northwest Passage, and one of the arms of the inlet he mistook as a river, which he named River Turnagain. Later, George Vancouver renamed the inlet Turnagain Arm (Anchorage Chamber of Commerce, 2005). The Russians also heavily explored the area and setup trading posts throughout the area. The second factor for the location of Anchorage is the discovery of gold. In 1888, gold was discovered in the region, causing the Alaskan Gold Rush and bringing thousands of Americans to the area to find their fame and fortune. One of the most famous gold rush settlements was James Girdwood’s stake 40 miles south of Anchorage at the Crow Creek Mine. In 1912, Alaska became an official territory of the United States. The third reason for the present day location of Anchorage was the construction of the Alaskan Railroad. Anchorage was founded when the United States Congress commissioned the first railroad funded by the government and constructed across the Alaskan lands. In 1915 the route was established, and 2000 Americans flooded to the Ship Creek Valley to begin work on the railroad. On July 9, 1915 president Woodrow Wilson initiated the â€Å"Great Anchorage Lot Sale† where the first 600 plots of land in Anchorage were sold. Businesses spread along 4th avenue, and a school was built, thus creating the first metropolitan area of Anchorage (Anchorage Chamber of Commerce, 2005). In 1923, the Alaskan railway was finished, from Seward to Fairbanks, passing through Anchorage. The fourth reason Anchorage stands where it does today is because of the event of WWII and the threat of the Japanese and Russians. Anchorage and Alaska are strategically located close to Russia and Japan. In 1947 the government begins development of the Fort Richardson Army Post and the Elmendorf Air Force Base. During WWII, Alaska experienced a sharp growth in infrastructure and population during those years. Finally, the discovery of oil in Alaska in 1968 caused the most recent boom in Anchorage’s growth. In 1974 construction began on the trans-Alaska pipeline system, resulting in a modern day boom as the construction and engineering companies setup headquarters in Anchorage. Regional Context Anchorage is located in Southeast Alaska (see map below). It is bordered by the Chugach Mountains and glaciers to the east, the west and northwest by branches of Cook’s Inlet (the farthest north the Pacific Ocean reaches), Mount McKinley to the North, and the Kenai Peninsula to the south. There are over 40 active volcanoes to the Southwest of Anchorage, and the entire area is mountainous. In fact, in 1990, Mount Redoubt erupted, covering Anchorage in a 2 inch layer of volcanic ash (Anchorage Chamber of Commerce, 2005). Overall, the area of Anchorage is larger than Rhode Island.

As She Grows – Creative Writing

â€Å"And it's another thing to have that one person not love you back, not the way you want them to. † (Cowan 106). As She Grows by Lesley Anne Cowan tells us the story of a teenaged girl, Snow, who grew up with no mother or father. The person that acted as her â€Å"parent† was her grandmother, a drunkard. Growing up with no love at home, she leaves for a group home. It is there she makes her life changing decision. To keep her child and to give her a home showered with love and happiness. Throughout this book, the author shows Snow's journey, separation when she leaves her grandmother, initiation when she gets pregnant and decides to keep the child, and return, when she decides to return to her former life in order to raise Betty. In As She Grows, Snow struggles to show her daughter the love that she had never experienced, so that her child might have the life she never had, filled with love and care, demonstrating the power of love to transform lives. The most significant reason for this was the lack of family love for Snow. Snow grows up with her grandmother, an alcoholic. Her mother drowned and her father is unknown. She grows up used to feeling needed by her grandmother, but she is tired of following her grandmother's crazy antics. She finally decides to leave her grandmother and moves into a group home. â€Å"I wait to feel something, anything other than this blankness inside. † (Cowan 277). Snow leaves her grandmother, hoping for a better future, away from her grandmother. When she first arrives at the group home, she finds some bad in each person, giving her a reason for her to hate them at first sight. Yet soon, she discovers that she was wrong and finds qualities in them for her to appreciate. Her â€Å"parents† are now composed of a group of people called â€Å"Staff†. The way Staff acts like a parental figure makes Snow feel a deficiency of love, even away from her grandmother. â€Å"At some point, I saw them differently and I actually wanted to belong. † (Cowan 207). Even though she did not like the group home or the people living there at first, she learns that they were good friends to her when she needed them to be there for her. Another reason for her change is that Snow slowly learns to put trust in her friends. When Snow finds out that she is pregnant, she tries to accept the truth by herself. Yet, she soon finds out that this is too much for her to carry by herself, so she tells this secret to one person. Each person living in a group home is assigned to a counselor. To Snow, going to a counselor is her price to stay in a group home. Her counselor, Eric, slowly persuades her to tell him about her reasons of leaving her grandmother. Soon, she breaks down and tells him why she left and even about her pregnancy. â€Å"Some words spill out of me and other are forced through my throat. † (Cowan 178). At thins point, Snow tells Eric that she is tired, that she does not want to plan her next step in life. She tells him, â€Å"I have no fight left in me. † (Cowan 179). After her friend Jasmyn's persuasion, she tells the group home and Staff that she is pregnant. Soon, Snow learns that sometimes outsiders that are not related to you in any way can become the closest people in the world, the ones you can rely on most. To Snow, going to this group home was her life-changing decision that altered her future for the better. The final reason for this change is to show the maternal love she never received in her childhood to her baby daughter, Betty. Snow struggles to understand the meaning of maternal love. In the very last line of the book, â€Å"If I rise in you, bury me. † (Cowan 289). She tells her daughter that if Snow's life is going to be seen in Betty, she must somehow break away from it. A couple weeks after Betty's birth, she tells her daughter, â€Å"People are afraid I won't know how to love you. (Cowan 225). Snow believes that she will find that courage and bravery in her that is needed to take care of her. Snow is a perfect portrayal of a victim of a society. Society thinks that all teenaged mothers will not know how to love their children. â€Å"Moments when I think, I can actually do this. † (Cowan 126). Snow sometimes has doubts about her ability to raise her daughter, but she also has times where she knows that she can raise her daughter, and not allow her to relive her own life's journey. Yet Snow is not so confident for the majority of the time. â€Å"Look away from her piercing eyes and whisper, ‘I'm sorry', into her soft skin. † (Cowan 277). Snow worries that her daughter's present and future. In the present, Snow is afraid she will not know how and when to love her. In the future, Snow is afraid about what life her daughter will choose to take. She wants the best life possible for Betty, and Snow thinks the life she had was the worst life imaginable, a kind of life she doesn't want Betty to have. In the last two lines of As She Grows, â€Å"If I rise, bury me. If I rise in you, bury me. † (Cowan 289). Snow's difficulties in raising Betty are shown. Her lack of parental love in her childhood has caused Snow to learn maternal love for her child, because she does not want Betty following in her old steps. Even near death, Snow still wants the best for her daughter. She loves her and says that if her bad characteristics or her life ever appear to surface in Betty's life, she is to bury all of this.

Optimal Alarm Sound Design

Optimal alarm sound design: New design process for noticeable, but pleasant sounds Author 193 Track 3: what the beep? ABSTRACT The goal of this research is improving alarm sound design, focusing on the paradox of noticeable versus pleasant sounds. The characteristics of annoying sounds correspond in large extend to the characteristics of noticeable sounds. Therefore it is difficult to design an alarm sound, which is noticeable, but not annoying. A lot of studies are conducted along aspects which make sounds annoying and several guidelines are described for designing noticeable alarm sounds.However, no data is conveyed about the combination of these characteristics linked to sound design. In this study an existing design process for alarm sounds is adjusted regarding to pleasantness and noticeability of sounds. Hereby methods to analyze and test pleasantness and noticeability of sounds are added to the process. As a result this paper suggests a new design process which can be used to design an alarm sound considering these aspects. Keywords product sound design; alarm sound; annoying sounds; noticeable sounds; design processes INTRODUCTIONMost of the time alarm sounds are not optimal designed, because in the majority of cases the context of the user is not taken into account. Edworthy (2006) found that in consequence alarms are often too badly designed resulting in annoying, not effective sounds. Schmidt & Baysinger (1986) pointed out that a pleasant sound to report a complication can be more effective during an emergency. However, the alarm sound should still be clearly noticeable, so that it cannot be missed. Annoying sounds The perception of annoyance may be very personal and subjective, but research as shown that there are some characteristics of sounds that influence this perceived annoyance. (Steele & Chon, 2007). The research of Steele & Chon (2007) found that loudness is the most important determinant of annoyance in respect to sound. They also revealed that the wider the bandwidth, the more annoying the sound is perceived. Higher frequencies and modulations increase the perception of annoyance as well (Genuit, 2001). A modulation is a change from one tone to another. Besides the type of sound, there are a many other factors that influence the perception of annoyance. One of these factors, revealed by Maris et al. 2007), is the ability to influence the sound. Another study posited that age is also an important aspect for determining the perception of annoyance. (Botteldooren & Verkeyn, 2002). Noticeable sounds Obviously, the noticeability of an alarm sound is better when the volume of the sound is higher. Edworthy (2006) pointed out some other characteristics of clearly noticeable alarms sounds, like high and low frequencies, harmonics and discontinuous sounds. Hereby alarm sounds are respectively easier to localize, more resistant to masking by other sounds and less presumable to interfere with communication.Harmonics are sounds w ith frequencies that are a multiple of the fundamental frequency. Another component which makes a sound more clearly noticeable, is the variation in more than only pitch (Edworthy & Meredith, 1997). Namely, if a sound alters in more than just tone, for instance frequency, the ability to distinguish it from other sounds increases. Besides that, environmental sounds and auditory icons are easier to learn and retain (Leung, 1997; Ulfvengren, 2003). Similarities annoying and noticeable soundsThere is a lot of literature written about designing noticeable alarm sounds and about annoying sounds. However, there is barely literature which compares these two characteristics of sounds. Nevertheless, a lot of characteristics of annoying sounds are identical to the characteristics of noticeable sounds, see figure 1. Figure 1. Characteristics which make sounds annoying as well as noticeable. As you can see in this figure, loudness is an important characteristic of annoyance as well as noticeabil ity of sound. The same is true for high and low frequencies which are linked to a wide bandwidth and a high frequency.High frequency is also linked with harmonics, because a harmonic is a sound whose frequency is higher than the keynote of that sound observed by the ear. Furthermore, modulations contribute to an annoying sound, while discontinuous sounds provide a noticeable sound. This is conflicting, because if a sound has modulations it is not discontinuous as a result of the changes in tone. So most of the characteristics of annoying and noticeable sounds are similar, whereby it is hard to design an alarm sound that is noticeable, but not annoying. All the corresponding characteristics are focused on type of sound.However, there are other factors which can influence the perception of annoyance and the noticeability of sound. These factors are particularly related to the context. Research of Philip (2009) also showed the relationship between the annoyance and noticeability of sou nd. She showed a significant correlation between the urgency rating and the annoyance rating of alarm sounds. The urgency rating can be linked to the noticeability of the alarm sound, which in essence points towards a relationship between the annoyance and noticeability of a sound. Yet, there are no papers with guidelines or methods to deal with this problem.Purpose The overall goal of this research is improving alarm sound design, focusing on the balance between noticeable and pleasant sounds. The aim of this research is suggesting a design method/process which helps to create a balance between the noticeability and annoyance of sounds. In this paper will be focused on a wide range of alarm sounds. Every sound with a warning function is taken into account. Hereby the outcome is usable for a variety of alarm sound designs, see figure 2. The IC is a relevant example, because noticeability is very important in this place, but if an alarm is too annoying it is often turned off.Another example is an alarm clock. It is imported that the product helps you to wake up in time, but if the sound is not pleasant you may have a bad start to the day. Figure 2. Examples of products with alarm sound. For this research a literature study is done about existing methods which can be used to design alarm sounds. With these inputs and information about the annoyance and noticeability of sounds a new method is defined. EXISTING METHODS Design processes are most of the time iterative and consisting of different stages (Roozenburg & Eekels, 1995).Often, a design process starts with a problem definition, followed by ideas to solve this problem. Then a concept is developed to meet the determined requirements and satisfy the user. (Rouse, 1991). Design process alarm sounds Edworthy and Stanton (1995) came up with a user-centered method to design alarm sounds, see figure 3. In this method, especially the noticeability of the sound is taken into account. In the method nothing is stated a bout the annoyance of sounds, though. From this process some stages which are also usable to design a pleasant, noticeable alarm can be derived.Important stages regarding these aspects are establish the need for warning, appropriate ranking test, learning and confusion test, urgency mapping test, recognition and matching test and operation test. Figure 3. Edworthy and Stanton’s design process to design alarm sounds. The mentioned stages are particularly useful to design a noticeable sound. Therefore some stages that focus on the pleasantness of sound can be added. Besides that, the context of the users is not taken into account. However, this is very relevant to design an alarm sound, since most characteristics which are not conflicting are related to the context.Context Another method which can be used to design alarm sounds is etnography. Ethnography is a method to define the context by revealing the user’s environment and interactions between the product, user and t heir own physical environment (Leonard & Rayport, 1997). This is useful for alarm sound design, since it is important to take the environment of the user, including other sounds, into account. Pleasantness There are some known techniques for eliciting verbal attributes of product sounds, which can be used to identify the importance of pleasantness of a sound.One of these methods is the Repertory Grid Technique, succesfully applied by Berg & Rumsey (1999) for eliciting descriptions of the sound of a product. Another procedure to evoke important attributes of sounds is the Quantitative Descriptive Analysis (Stone et al. , 1974), whereby a descriptive language will be developed by participants accompanied by a facilitator. While applying these techniques no real sound examples are used, but products are presented to recall the attributes of sound connected to that product. Later in the design process eliciting can be used to rank the different sound designs by annoyance.This can be don e by deriving verbal attributes through a survey. Gabrielsson (1979) used this method by conducting an extensive experiment, where the participants were asked to rate the sounds according to their suitability. Another method to test the pleasantness of a sound is a model made by Aures (1985). This model calculates the pleasantness considering sharpness, roughness, tonalness and loudness, with an accuracy of more than 90%. NEW METHOD Based on the design process of Edworthy & Stanton (1995) a new design process can be suggested for designing pleasant, but noticeable alarm sounds, see figure 4.Establish need for warning As the process of Edworthy & Stanton, the new design process will start with establishing the need for warning by identifying the alert functions of the product. This will be done to clarify the importance of noticeability of the sound, which can be used to create an optimal balance between noticeability and annoyance. For instance, when noticeability is very essential, the annoyance of a sound may be less important. Identify context Then, the context will be identified by using ethnography. Hereby the physical environment of the user and the corresponding sounds are taken into account.Factors of the context can influence the annoyance and pleasantness of a sound. Therefore it is important to be aware of the context and use this during designing. Elicitation The last step of the analyis is elicitation of sounds, whereof users think they fit the product. By means of this method the importance of a pleasant sound can be revealed. There are two procedures which may be appropriate to do so. The Repertory Grid Technique can be used to elicit descriptions of the sound of a product. The more the word pleasant is called as description, the more important this characteristic will be.Besides that, the Quantitative Descriptive Analysis is useful to develop a descriptive language which describes the desired attributes of a product. The outcome of this techniq ue can be compared with those of The Reportory Grid Technique. The difference is in the way the descriptions are elicit. The Reportory Grid Technique uses product sounds and the Quantitative Descriptive Analysis uses no real sounds, but only products. Figure 4. Suggested design process regarding pleasant, but noticeable alarm sounds Designing sounds The design of the sound can be done exactly the same as Edworthy and Stanton escribed in their process. First, existing alerting sounds and user suggestions will be considered. After that soundimagery studies can be used. Testing pleasantness/annoyance After designing different concept sounds, the sounds can be tested in terms of annoyance or pleasantness. To do so two methods are suggested. The first procedure consists of a questionairre or survey, whereby the participants should rank the sounds by annoyance. The other technique is a model developed by Aures (1985) which calculates the sensory euphony(pleasantness) of a sound regarding loudness, sharpness, tonalness and roughness.According to these tests the sound can be modified considering pleasantness. Testing noticeability The noticeability of sounds can be tested by procedures Edworthy & Stanton (1995) described in their design process. Using these techniques the sounds can be tested concerning different aspects, like learning & confusion, urgency and recogniton & matching. The learning & confusion test is ideally performed in the real context, so it will become clear if the sound can be confused with other sounds in the environment.The urgency mapping test shows if the mapping between the signal and situation is suitable in terms of urgency using existent guidelines. In the recognition & matching test participants are asked to assign the sounds to the appropriate warning function. According to these tests the sound can be improved and optimized considering noticeability. DISCUSSION The adjustments of the suggested design process are really focused on the ana lysis and testing of pleasantness and noticeability. Consequently, the designing itself is not taken into account, but is indeed very important.Further research for this phase of the design process can be useful to improve the suggested design process. Besides that, the design process is not tested, whereby there is not been evaluated how useful the process might be. To validate the suggested process an experiment with a couple sound designers should be done. Furthermore two procedures who explore roughly the same are recommended for the elicitation phase, but only one technique is necessary in this phase. Therefore more research about these methods in regarding to pleasantness and noticeability is preferred to choose the most appropriate technique.CONCLUSION Due to the fact that most characteristics of noticeable sounds are conflicting with the characteristics of pleasant sounds, it is difficult to design a sound which is both noticeable and pleasant. However, if the designer will focus on this during the whole design process, it should be possible to find a good balance between these two aspects. Hereby it is essential to look at the context of the user and the need for warning and a pleasant sound. Furthermore the sound should be tested on these aspects, since the characteristics are subjective and therefore defined by the user.The suggested design process can be used for a wide range of alarm sounds, which requires a noticeable as well as a pleasant sound. Some examples of such alarms are alarm clocks, microwaves and alarms in intensive care units. REFERENCES 1. Aures, W. (1985). Berechnungsverfahren fur den sensorischen Wohlklang beliebiger Schallsignale. Acustica, 59: 130-141 2. Berg J. and Rumsey, F. (1999). Spatial Attribute Identification and Scaling by Repertory Grid Technique and other Methods. Proc. AES 16th International Conference 3. Botteldooren, D. and Verkeyn, A. (2002).Fuzzy models for Accumulation of reported community noise annoyance from c ombined sources, Journal of Acoustic Society of America, 112(4): 1496 – 1508 4. Edworthy, J. and Stanton, N. (1995) A user-centered approach to the design and evaluation of auditory warning signals: 1, Methodology, Ergonomics, 38(11): 2262-2280. 5. Edworthy J. and Meredith C. (1997). Influence of verbal labelling and acoustic quality on the learning and retention of medical alarms. Int J Cogn Ergon; 1: 229–43 6. Edworthy, J. and Hellier, E. (2006). Alarms and human behaviour: implications for medical alarms.British Journal of Anaesthesia, 97(1): 12–17 7. Gabrielsson, A. (1979). Dimension analyses of perceived sound quality of sound-reproducing systems. Scand. J. Psychol. 20: 159-169 8. Genuit, K. (2001). The problem of predicting noise annoyance as a function of distance. Internoise, Rome, Italy. 9. Leung YK, Smith S, Parker S, Martin R. (1997). Learning and retention of auditory warnings. In: Frysinger S, Kramer G, eds. Proceedings of the Third International Co nference on Auditory Display (ICAD), Palo Alto, CA, USA. Available from http://www. santafe. edu/_icad__ 10.Maris E. , Pieter J. , Stallen, P. J. , Vermunt R. , Steensma H. (2007). Noise within the social context: Annoyance reduction through fair procedures, Journal of Acoustic Society of America, 121(4): 2000 – 2010 11. Philip, E. (2009). Evaluation of medical alarm sounds. Doctoral thesis, New Jersey Institute of Technology. 12. Roozenburg, N. F. M. and Eekels, J. (1995). Product Design, fundamentals and methods. (Lemma BV, Den Haag. ) 13. Rouse, W. B. (1991). Design for success- A Human-Centered Approach To Designing Successful Products and Systems, John Wiley & Sons Inc.ISBN 0-471-52483-2. 14. Schmidt S. I. , Baysinger C. L. (1986). Alarms: help or hindrance? Anesthesiology, 64: 654–5 15. Steele, D. L. & Chon, S. H. (2007) A Perceptual Study of Sound Annoyance. Proceedings of the 2nd Audio Mostly Conference. pp. 19-24 16. Stone, H. , Sidel, J. , Oliver, S. , Woolse y, A. , Singleton, R. C. (1974). Sensory evaluation by quantitative descriptive analysis. Food Technology, 24-34 17. Ulfvengren P. (2003). Design of natural warning sounds in human-machine systems. Doctoral thesis, Stockholm Institute of Technology.

Career Plan building Activity

My work culture results showed that I am well resourced, high powered, and teamwork centered. I noticed that these results were parallel with my interest profiler and competencies results. I was shocked by being considered as high powered. I have never really been a person who wants a lot of responsibility. I have been a lead person on a past Job experience. I had the opportunity to be the supervisor but I didn't apply for it due to fear of failure.I do on the other hand agree with the fact of high salaries, career advancement, and career development. It was revealed to me that some of my better strengths are adhering to values and coping with pressure. It was not hard for me to believe the part about adhering to my values. That is something I do believe in along with ethics. But I didn't think that coping with pressure would come out as a strength. I guess coping with pressure became a strength for me because I try my hardest to let something's go and not let people now that it may have bothered me.Within the teamwork centered portion of the work culture results, It showed that I work in a close knit team, have lots of Interdependence, and that I am friendly and supportive of colleagues. I agree with this whole heartedly. I try to be an overall helpful person. Anyone who knows me knows that I am all for the team, if there Is positivist involved. Within the well-resourced section it stated that I like safe places to work, well-designed and comfortable places to work.As for the career plan I was able to see different positions that may suite me according to the results. Some of the careers I never would imagine doing then on the other hand there are some that I would do. These things include being a lawyer, Judge, librarian, curator, archivists, material recording, and scheduling, dispatching and distributing workers. Now some of these careers I did all In one Job title when I was a Lead Phlebotomy's at a hospital I once worked at.

A Study of BP and its Stakeholders in Nigeria Research Paper

A Study of BP and its Stakeholders in Nigeria - Research Paper Example BP has got much different kind of brands under its product portfolio. Each of BP brand has got its own personality and heritage but have one common thing in them which is that all the brands symbolizes, embodies and also provides tremendous energy. Some of the most top ranked brands of BP includes, ARAL one of the trusted brand in Germany; ARCO which tends to bring in low cost fuels and cleaner in the west coast of US; Castrol which is the world’s top oil for motors and also a specialist lubricants oil; ampm which is a convenience shop brand and Wild Bean Cafe. BP work includes exploration of oil and gas, extraction, moving those extracted oil and gas, making products and fuels out of the gas and oil and finally sells the products and the fuels. BP in the process of its exploration and extraction generates low carbon energy. It has been investing in new ways to provide energy from wind businesses and innovative solar to advanced bio fuels to energy technologies. BP tends to wo rk in ways which would benefit the society, communities and the habitats. The company strives to become the safety leader in its industry, corporate citizen, world class operator and at the same time great employer. BP is working to enhance the safety measures and risk management and earn back the trust and grow value (BP, 2012). Chapter 2 A Brief Organizational and Historical Background History BP history lies from way back in 1908 and since then B has been largely associated with discoveries whether large or small which have contributed into the progress of the company. From an Anglo Persian oil company BP has managed to become the global Oil and Gas Company. In the year 1917 the Anglo Persian Oil company bought BP which was a subsidiary of German company, in order to get its product to the customers across UK. Thus 1917 marked the brand name of BP. In 1920 BP got its official name and logo which was designed by AR Saunders from the purchasing department. 1932 was marked as an ico nic year for B as it has entered the advertisement world and designed advertisement for BP Plus, BP Ethyl and BP Super. In 1961 after the post war, BP had won Academy Award for a short documentary. 1965 BP started giving service with a smurf. Few years later BP extended its product portfolio and included food for poultry, dogs and fish. It became the largest supplier of animal food in North America. In 1988, BP buys Bristol and it became the first ever company to acknowledge potential risk of global warming in the year 1997. Year 2009 marked 100 years for BP and today BP is applying the same dedication towards its work towards challenges and opportunities in the 21st century (BP-b, 2012). Business Review As per the BP Energy Outlook 2030, the world is in the form of transition into a lower carbon energy mix. Thus BP needs to supply oil and gas to meet the demands. In the year 2011, the company invested $1.6billion in the energy business and the total investment made since 2005 amoun ted to about $6.6 million. BP is trying to meet its commitment and is moving forward. 2012 is said to be a year of milestone with high financial expected in the financial year 2013 and 2014 (BP-a, 2011, p.9).

Human Resource Essay Example | Topics and Well Written Essays - 1000 words

Human Resource - Essay Example Social needs are the next level of need in the hierarchy. After the satisfaction of the physiological needs and the safety needs the next need is the need for meaningful relationships and to be accepted in the society. An organization’s internal work environment decides the importance of this need. When an organization has a participatory leadership style, the workers start to feel part of the organization and this helps to increase their motivation by satisfying their social needs. An organization can be used this need to increase the motivation of its workers. The management can form teams/ clubs within the organization to recognize good performers. Achievements on the job can be rewarded to increase the commitment of the employees towards their jobs. Esteem needs which follow the social needs are concerned with self-respect, feeling of personal worth, feeling of being unique and recognizable. This need can be used positively by recognition and appreciation of the workers. T he ultimate need in the hierarchy is the self-actualization needs which helps to achieve one’s full potential. This is related to the development of intrinsic capabilities which lead people to seek situations that can utilize their potential. These set of needs can be satisfied by creating opportunities for the workers who can steer ahead themselves. The levels of hierarchy in an organization should be minimized and the personnel can be empowered to plan and execute their tasks which can motivate them to achieve their full potential.

Abortion Should not be legal Essay Example | Topics and Well Written Essays - 1000 words

Abortion Should not be legal - Essay Example Abortion is considered to be immoral crime affecting not only the mother but also the family, the community, and most significantly the fetus. To undergo an abortion is not an easy decision that makes rather complicated condition and tied up with severe consequences. The pregnant woman who might soon to become a mother should endure the process of abortion where the fetus is slaughtered within the uterus and extract from the mothers body. The decision making regarding the abortion often turns out to be a regrettable option. The parents may think abortion is the only right thing to do at the time but in a while, they may recognize that they actually needed to keep the child and it is too late. And thereon, it affects individuals, family, and the society who said ‘yes’ to the abortion process to be done. Therefore, by legalizing the act, no one is left with a choice, where anyone who says ‘yes’ to abortion must be liable for punishment. Abortion adversely affe cts the teens and youths by perverting them that there is a crooked way out of the unwanted pregnancy. The awareness should be given to the teens on the effectiveness of abstinence from unwanted sex, by which they do need not worry about the consequences of unwanted pregnancy. ... It simply means that aborting a fetus will not contribute to any role modeling skill to show off to your younger ones. Such decisions made regarding abortion can even tear families apart. It becomes tougher for a female to live in a family that forced her to undergo abortion. The consequences are too hard that even the parents of the girl who had an abortion may ask her to keep away from her younger siblings in order to avoid bad influence. Subsequently, such situations may cause more psychological traumas to the girl. The greatest impact of abortion is on the women who must suffer the most out of the process. Many of the major medical journals published recently shows that abortion contributes to increased suicide, clinical depression, and psychiatric problems in women. A renowned psychotherapist Theresa Burke, PhD, has written in her recently published book Forbidden Grief that in many ways women can be tormented for the abortion undergone for years (Beckman). She had brought forwa rd many personal accounts and events that contribute more than the sufficient evidence to reject the particular political view point that abortion not mattes. She puts in that 65-70 percent of women who undergo abortion hold a negative attitude towards the procedures (Beckman). The effects of the abortion on women start at the very beginning of the abortion process. As Barnes describes, the most conventional method of abortion is the surgical method vacuum aspiration, where the mother suffers form excess bleeding, pelvic infection, abdominal swelling, cervical tears, and in extreme cases death too. Another method used for abortion is taking mifepristone followed by misoprostol which often

Research design in psychology week 4 Essay Example | Topics and Well Written Essays - 1250 words

Research design in psychology week 4 - Essay Example To narrow down my area of interest into a specific branch of criminology I have picked the topic of juvenile crime and delinquency which analyses the acts committed against the law by underage individuals. Qualitative research encompasses the study of a concept or phenomena that needs to be understood because little research has been done on it (Creswell, 2009). Theories aid this research simply because they enable a researcher to form a null hypothesis, which is either proved or disproved by the research carried out. Look at the example of the study conduced by Brian A. Jacob and Lars Lefgren (2003) that gathered through questionnaires and interviews data from various schools and 29 jurisdictions across the country to conclude that the level of property crime committed by juveniles decreases by 14 percent on days when school was in session, but the level of violent crime increases by 28 percent on days when it is not. Building on this study I would analyze the concept of crime based on the general theory of crime that revolves on individual self control. According to Akers and Sellers, 2004, the self control theory marks the difference between an individuals (regardless of age) tendency to either commit a crime or refrain from it. Therefore the connection between ‘criminality’, which is to offend, and ‘crime,’ that refers to actual law being broken, is that of available opportunities (Gottfredson and Hirschi, 1990). Since low self control develops early in an individual’s life and results in an increased possibility of crime to base this theory on a research that through direct observation and the use of questionnaires targets samples of school going children will be a practical undertaking. This is because its application will lead to findings that can help develop practices which will help improve self control and hence avoid the possibility of them taking part in future criminal activities. Similarly for a quantitative resea rch on criminology the aim is to base the investigation on methods such as inductive statistics, evidence-based comparisons, ratios, demographics, meta-analysis, computer-based models etc (Gail Cohen). In quantitative research, Creswell point out (2009, p. 49) researchers often test theories as an explanation for answers to their questions . For example Craig S. Schwalb (2007) conducted a quantitative longitudinal meta analysis judging the probability of repeated offences by juvenile offenders and found that there was a positive correlation between individuals who indulged in substance abuse, family problems and peer delinquency. Correlation is a popular technique in psychology, including personality (Dr. C. George Boeree). The personality theories take into consideration biology (neurology), evolution and genetics, sensation and perception, motivation and emotion, learning and memory, developmental psychology etc. Keeping in mind this theory the aspect of the probability of repeat offences can be facilitated by developing personality tests to measure the personality traits of juvenile criminals. For example by the use of say an IQ test we can measure the average intelligence of juvenile delinquents and identify key personality traits and then correlate these with frequency or intensity of criminal activities. This will induce a level of objectivity in our research as we would know exactly what personality

Event Critiques Article Example | Topics and Well Written Essays - 250 words - 1

Event Critiques - Article Example ng of the Light: Film as Medium and Metaphor done by a group of six American artists and In Transit: Between Image and Object by Dike Blair, Hugh Scott-Douglas and others. The venue was aptly decorated to capture an artistic mood as well the American heritage through wall paintings, choice of curtains, stage arrangement and arrangement of sits. Everyone was carried into the mood of the occasion by merely looking at the setting. The stage presentation of the various art works marked the events climax with their sophisticated stage coordination and presence. The themes of their works, Waterston depicting inequality and economic disparities in the society, artists behind the Dying of the Light portraying art and particularly film as symbolic work while In Transit exploring parallel between physical movement of art and visual information flow engaged the audience in a super awesome manner. Audience was actively invited artistically to think visually about the society, the impact of art w ork on our cultures and entertainment as well as politics. In my reaction therefore I conclude that the event was perfectly planned, timed and executed. It is an important event to our art industry as people come to meet artists exhibiting their works on live stage and therefore appreciate the potential of art in entertaining, educating and highlighting society’s inefficiencies. Such events promote peace as people meet, enjoy together and support the industry art together and as such should be encouraged at all costs. Security should also be heightened in venues of such events to bar ill motivated individuals from

Lincoln Electric Business Case Essay Example | Topics and Well Written Essays - 2250 words

Lincoln Electric Business Case - Essay Example In early 1990s, the period that is focused in the case study, sale of arc welding equipments accounted for around 87% of their $853 million in total sales. As they â€Å"sold high-value, high-quality products at competitive prices and with outstanding customer service†, they were able to make even the corporate giants like General Electric and Westinghouse withdraw from the arc welding business. With such optimum success in their domestic market due to their quality products and efficient work culture or processes, Lincoln electric started having global aspirations in the early 1990s. Factors that triggered the company to take on the foreign expansion Before the initiation of its global expansion plans, Lincoln Electric actually had operations in Canada, Australia, and France. However, all the three functioned independently away from the direct influence of the Lincoln Electric’s headquarters, and so Lincoln was primarily viewed as an U.S. company. Thus, to achieve the tag of a global company, Lincoln started looking for opportunities or situations to arise. It happened first in early 1980s, when the U.S. economy faced financial slowdown. In order to survive or even succeed in those tough situations, the management put forth the idea of foreign expansion. The main argument was, if Lincoln is totally dependent on the domestic market and if that market gets affected by problems like financial slowdown, it may not have other options to survive and proliferate. Although, this idea was rejected by then top management team particularly William Irrgang, who headed Lincoln from 1965 until 1986, Lincoln had to initiate its foreign expansion plans, when the major Swedish manufacturer of arc-welding products, ESAB started making inroads into U.S. ESAB was already operating in the countries of Latin America and Far East Asia, apart from its home operations in Europe. Then, it suddenly bought two midsize arc welding manufacturers in the United States. This sho wed that ESAB had global ambitions and importantly wanted to make incursions into the U.S. domestic market, thereby capturing a sizable market share from Lincoln. To check ESAB growing influence, Lincoln â€Å"decided to take the battle to ESAB's markets in Europe and Latin America.† (Hastings 1999). Thus, to avoid over dependence on the domestic market particularly during tough financial times, to avoid saturation effect in the market, to aggressively compete with its competitor and also to look for potential opportunities in the foreign market, Lincoln decide to launch its foreign expansion plans. Thus, in 1986, after Irrgang died, his successor George E. "Ted" Willis, â€Å"dreamed of Lincoln's becoming a global power.† (Hastings 1999). Competitive advantages on which the foreign investments were based As mentioned above, Lincoln was able garner sizable market share, and achieved the tag of a successful company, mainly because it delivered quality products. They are able to do that by having optimal organizational processes, which was fully complemented by effective work force. The work force was skilled and experienced to come up with innovative and quality products in quick turnaround times. Their efficiency was further optimized by motivation programs, particularly the Lincoln’s incentive system. That system combined a bonus with piecework – â€Å"the practice of paying each factory worker on the basis of how many units he or she produces instead of hourly wages or salaries.†

Discuss the uses of recombinant DNA technology with respect to Essay

Discuss the uses of recombinant DNA technology with respect to medicine - Essay Example From a medical viewpoint, recombinant DNA technology can have immense potential. For example, many diseases are caused by the lack of certain genes or faulty protein production which leads to impaired functioning of important biochemical pathways. By using recombinant DNA technology to complement those defects and producing the lacking protein it is possible to effectively treat these diseases. An extremely successful example of this particular use is the case of insulin production for the treatment of diabetes. Previously, insulin for treatment used to be isolated from bovine sources, by extracting the pancreatic tissue and purifying insulin from here. However, two major problems are immediately obvious: first, this is extremely labor-intensive, yields are low and therefore it becomes expensive and quantities are limiting, thus treatment becomes an expensive option. Second, due to the exquisite specificity of our immune systems, the bovine protein is immediately differentiated from the human and this could lead to rejection by our immune system. Recombinant DNA using the human gene would solve this problem as the gene and therefore protein would be the human variety and would not be rejected. Second, since cloning is most often done in bacteria which have short doubling times, the massive amplification of the gene and therefore the protein leads to cheaper bulk production and lowers costs. Insulin therefore has become far more available for treatment with the advent of recombinant DNA technology. Growth hormone has also been successfully used this way. Another application of this technology is in the production of vaccines. Historically, the identification of antigens and the production of vaccines against them has been a laborious task. It involved purifying various protein components from viruses or bacteria after culturing them, and testing them in animal subjects to determine their antigenicity. The major problems there were, first, the difficulty in purifying those microbial toxins due to contamination, low concentrations etc., and furthermore, viruses and certain bacteria, like Mycobacterium, are obligate parasites and cannot be grown in vitro cultures in order to purify their components. By cloning their genes via PCR amplification and cloning into bacterial expression hosts, we can circumvent these issues and skip past the rate-limiting step of purification since cloning produces proteins in bulk. This strategy has been used with some success for many viruses, including the HBV virus. (Medscape). However this is not without its own problems when one looks at the evolution of viral antigens and the rate of mutation and development of new strains. Nevertheless DNA technology has speeded up the development of vaccines to a point where we now hold a sporting chance against these diseases. The technology is also used in the field of diagnostics. PCR and other DNA technology techniques are used to determine if people are carriers of cystic fibrosis genes, Huntington's disease gene and to help in gene therapy for these diseases. PCR and DNA

Reasons for Re Launching Electric Car †Reva Essay Example for Free

Reasons for Re Launching Electric Car – Reva Essay Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc. ) of the USA. The companys sole aim was to develop and produce an affordable compact electric car. Several other automakers were also aiming to do so, but in 2001 RECC launched the REVA Reva, started off with a bang : The first electric car in India and the people behind the car were confident of the success of the car. Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch, Reva barely managed to sell a total of 300 cars. Reva was subsequently pulled off Indian markets. On May 26th 2010, Mahindra Group bought a 55. 2% majority stake in Reva and now has plans of relaunching the car in Indian markets. This article explores reasons for the failure of Reva and what should be Mahindra Reva’s Strategy for achieving success in the Indian market. * Reva was positioned as a â€Å"Green, low operating cost car†. The marketing strategy when Reva was first launched mainly concentrated on the car being green and the first of its type in the electric car segment. But this was not enough to create ripples amongst the consumers. * With a small size, easy to drive (no clutch or gear) and slow speed, Reva was targeted at small families, old couples and female drivers. While Reva had a beneficial cost proposition of only Rs. 0. 40 paise per km travelled, it was not a cheap car. Priced at around Rs. 3. 75 lakhs, people would have preferred to purchase a Maruti Zen or an Alto which are within the same price range. The major problem with Reva was that it was perceived to be a low cost car, but it was actually not. Also it was not a car that the rich wanted to buy, as it looked below their league. In one word, Reva, was a total misfit. * Aesthetically, Reva did not appeal to the youth. It was not fast, did not have a high range, had high maintenance problems (100 % charging needed 8 hours) and was not meant for long drives. The small car space and the design made it look like a rather uncomfortable car. People do advocate being green but they are not willing to sacrifice their comfort for it. * The marketing campaign for Reva also was not an aggressive one. The car made news for itself for being the first electric car in the Indian market but no marketing effort was made to create ripples in the customers. The buzz through promotions and advertisements was very low. There was no excitement and curiosity created in the minds of the consumers before the product launch. A research done by me amongst 50 female drivers, 35 elderly people (50+ age) and 20 couples has helped me come up with the following customer value hierarchy for a Car: 1. Core benefit: Takes you from one place to another without an inconvenience. 2. Basic product: Easy to drive, comfortable seats and leg room, high mileage. 3. Expected Product: Safety, does not break down, easy to repair. 4. Augmented Product: Speed, smooth on road, Stylish. 5. Potential Product: Environment friendly. As seen the points bolded in red font are the ones that Reva clearly misses. Not being able to satisfy the core, basic and expected product benefits has been a major miss in the marketing strategy of Reva. If Reva has to be successful it has to first cater to these customer benefits, satisfy them and then only will being environment friendly be a product differentiator. Reva had expected to sell around 1500 cars in its first year itself. After 3 years, Reva managed to sell only about350 odd cars. This is a definite failure in the first innings of Reva. However the fact that it is the only one in the electric car market, a proper marketing strategy can help it become a success. Reva’s Second Innings: A Re-launch Strategy It is not like Green cars are boring and cannot be successful. Take the example of Roadster Tesla an electric car which is the coolest and one of the most aspired cars in the automobile market. So surely there is no reason for Reva to fail if it is marketed in the right way. If the car is able to satisfy the core, basic and expected benefits of its target audience then we have a winner on our hands. In today’s, Global warming era. Being green is in fact the in thing. But just Green Cannot Sell. Reva should market itself on its other facets as well. Consider the slogan below for marketing Reva: Reva: â€Å"Easy to drive, Stylish, Comfortable Car †¦ By the way, we are also Green† The easy to drive attribute is already present in Reva. Reva needs to do slight alterations in its design to make it look more stylish, ergonomically designed for seating and safety needs. As given in the figure above, Reva should look at targeting the growing female car owners. Also it should target the young and old couples, who find the cuteness factor in the car, exciting enough to purchase it. Reva should be promoted as a â€Å"Fun† car to hang out with. Promotions The Reva advertisements should not hire any stars to advertise it. Instead it should look at taking the common office going man, the girl next door, the college couple to brand it. This will ensure that its target audience connect to the advertisement and Reva to a greater extent. The greenness in Reva can be subtly highlighted in the advertisements. The promotion ideas for both print and television advertisements are: 1. The office goer: How because of heavy traffic he used to reach late to office and get reprimanded by his boss. How now Reva has made him reach office in time and get promotions. Catch line: â€Å"Traffic problems. No Problem. Reva is here† 2. The girl next door: How Reva has made her independent. Highlight the ease and comfort of driving the car in the advertisement. Catch line: â€Å"Get Independent. Do The Reva† 3. The lovebirds: A part by part ad series in which an old couple get nostalgic on how they started their love story in a Reva and their memories associated with the Reva car. Highlight the comfort of the Reva car. Catch line: â€Å"Reva getting you closer† Social media promotions – Low cost and high effect. 1. Social gaming applications in which users play a car racing game and get green credits for using the Reva Car. This will help spread the Reva brand virally. 2. Get expert reviews on the Reva car and publish them on the Reva Blog. 3. Have a contest in which users can upload their Reva moment on YouTube. Also upload YouTube videos to show how Reva makes a greener world. 4. Have, â€Å"The Spacious Reva Contest†: Customers try to fit in as many of their friends in a Reva car and upload a picture of it on Facebook. The one with maximum likes would win the contest. 5. Listen to what your customers are saying about Reva, how are they feeling about Reva? Have you managed to create the right buzz? Social media would tell you instantly and help you to do any kind of damage control if necessary. The social media is a good measure on how well your marketing strategy has worked. In conclusion , Reva has already in its â€Å"First Innings†, highlighted its attribute of being a Green Car. The â€Å"Second Innings† strategy that has been mentioned will market Reva as an easy to drive, safe, stylish and comfortable car. Thus satisfying the core, basic and expected needs of its customers which will help the Reva car become a success story. While the Mahindra brand name and its distribution network and capabilities in the Indian market should definitely benefit Reva, in having a successful second innings. The strategy outlined above should help Reva preventing burns and scars the second time round.

Strategies Adopted by Walt Disney Essay Example for Free

Strategies Adopted by Walt Disney Essay Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney. Ans: From the very beginning, Disneys founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the companys success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alices Wonderland, and he planned to use it as his pilot film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roys suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. So this is how Disney Company came into existence. However Walt Disney died on December 15, 1966. Roy Disney, who was older than Walt took over supervision of the company. However Roy Disney also died just two months after realizing his brothers final dream. For the next decade the company was led by a team including Card Walker, Donn Tatum, and Ron Miller, all originally trained by the Disney brothers.

Study On Prince2 Project Management Method Information Technology Essay

Study On Prince2 Project Management Method Information Technology Essay PRINCE2- Project IN Controlled Environments which is basically describes how the project management method covering the organization, management and controls of the projects. It was first developed by central computer and telecommunications agency (CCTA) in the year 1989 and used as United Kingdom government standard for IT project management. This has emerged both private and public sectors to use widely in there project management. Apart from that it is showed that how prince2 project management have developed the needs of IT projects and as well as how it helped for the development of non- IT projects. Basically whenever we think of developing any project there will be some of the basic questions such as what are we trying to do?, when will we start? , what do we need? , Can we do it alone? Or do we need help? How long will it take? How much will it cost? These are the basic questions discussed before starting any project based on that structured project management is described wh ich means how to manage the project in a logical and organised way. PRINCE2 is a method which describes the various stages used for controlling and monitoring the regular progress of the project. Thus prince2 project is motivated by business case which describes the organizations justification, commitment and fundamental reasons for the projects outcomes. To meet the changes which occur during the life of the project the business case is regularly reviewed in conjunction with the project progress to reach business objectives. Here there are different group of people involved in projects such as customer, suppliers and user, such that prince2 is developed to provide a common language for the development of the project management. Here it is discussed what is the use of using project management methodologies. There are lots of reason behind these, project failures are common they do have lots of reasons such as lack of co-ordination, lack of communications, inadequate planning and poo r estimation etc. to overcome all this aspects we do use project management methodologies such that it will helpful in providing a clear idea about project roles such as responsibility, authority and accountability, without a good project management method projects are rarely completed on time and budget. Thus prince uses the principles of good project management methods for achieving successful project. Prince provides benefits to the managers and directors of a project at the same time for the development of the organisation. The basic role of prince2 says that project should have organise and plan things properly before starting and then the role is making sure that the project continues to be organised and controlled and at the end once we have finished the project try to tidy up the loose end of the projects. Prince2 has a series of processes which includes activities needed on a project from starting up to closing down. Here it describes how prince2 plays an important role in organising and controlling a project in which there are various roles such as project manager, customer, user and supplier, project board, project assurance and project support. Apart from describing the different roles involved in prince2 project the others most important method is how to manage risk, how to manage quality, and how to control change on the project. Thus risk and quality management are the two most important issues which effect the development of the project. This will leads to the changes during the project to overcome these aspects prince2 has technique of controlling things which affect the project developing. Prince2 is a method for managing projects; it helps to support for the development of the project apart from that prince2 doesnt give guarantee for the project successful, for good project to be success on-time and budget it depends on the quality of people involved from project board to individual team members.(JISC InfoNet). Here it is mainly discussed about the relationship between the project management body of knowledge (PMBOK) and the prince2 project management methodologies. PMBOK is a part of project management which helps for the development of the project management.it is clearly stated that PMBOK is knowledge-based approach whereas PRINCE2 is a process-based approach to project management. The main difference between PMBOK and PRINCE2 is that PMBOK offers information and proven practises in the required fields and invites project manager to apply whereas PRINCE2 offers set of steps which are helpful for project manager and team members to follow, thus they do have some basic similarities such as knowledge areas of the PMBOK and the processes and components of PRINCE2 covers many common topics between them. But both terminology represents best practice in the implementation of project management methodology. The main advantage of using prince2 approach is that it provides standardisation in an or ganisation, apart from that it has disadvantages too that is potentially restrict creativity in applying new varieties of methods to develop a project in different way it has to follow same step by step process for all projects. Due to which several organisations have recognised that there are benefits in following both PMBOK and PRINCE2 for the development of the project management. It has shown various ways of approach how PMBOK and PRINCE2 have steps to follow for the development of the project.(PMBOK and prince2 PPM ). In this author wants to describe how project management tools, techniques and methodologies are used in Mauritius based on the survey. Here based on the several reports it has showed that how developing countries faces problems even thou they are developed in various fields. There are mainly two questionnaires analysed one of them is gathering required information for software development for companies/staff another aim is to target users of computer software. Based on the various surveys it has been observed that how western-oriented techniques of project management are how easy to learn and implement at the same time how cross-cultural problems approaches in non-western countries. The basic purpose of this survey is to analyse the situation of software project management in developing countries especially in Mauritius, where report showed that he information gathered from the entire source after analysis revealed that project manager is not comfortable with the methodologies used f or the success of the project. For which various research methods adopted. Actually two methods were designed for the data collection activity for a particular period one of which is focused on software development companies/staff for gathering information about respondents awareness regarding commonly used project management methodologies in information technology, also they surveyed on tools and techniques used for the level of success of project within the organisation. Based on that most the response received is by Mauritius in particular compare to other countries. But many top project managers were contacted through phones to fill in the questionnaires but they were unwilling provided substantial information. Another questionnaire was to investigate user satisfaction with respect to software developed and supplied by the software companies in Mauritius, for which they did various surveyed form which they got positive response. At the same time they want to confirm whether soft ware companies are making efforts to ensure the satisfaction of the users. Based on that they have analysed survey results of software developers and companies for which they have given rating to understand how they are helpful for development of project management. here the chart shows the various majority of methodologies have scored less than 50% regarding their awareness among software developers, they are Prince2, Euro method, BS6079, ISO12207 and PMBOK. Among which Prince2 has indicated that the most popular methodology used in Mauritius compare to all other methodologies. Apart from that they have discussed about the task addressed by methodology in use in the organisation such as planning, cost management, quality management, human resource management, communication management, risk management and procurement management each and every task is an important for the development of the organisation in which quality management have 100% role to play compare to other factors. At t he same time it has discussed how software development approach, quality management standards, project affected by deadline, budget and failure to meet user satisfaction, In case of client survey results such as quality of software, cause of project failure to meet expected objectives all these factors where considered while dealing with the development of the project management.(Sukhoo A). In this section author wants to discuss about the central core of understanding what manager has to address in order to manage project successfully. Where strategic, technical and commercial matters where need to analysed for managing project successfully. Here action work is the main task which includes body of knowledge need to be recognized and implement for the development of the effective management of projects, getting this action work accepted by manager in project- based industries is one of the major tasks of management professionals.it is stated over here that the existence of project management association since from 1960s and the developments taken place in this professional field showed that the overall impact was limited to project based sectors. There were various discipline actually refers the development of the projects. To understand properly what management as a professional discipline here it is examined four relative sectors they are IT, construction, Defence-aer ospace and pharmaceutical drug development projects. The analysis suggests that The discipline needs to be seen as a comprehensive management body of knowledge and skills. Covers program and project definition as well as execution the management of projects Greater effort needs to be made to promote this discipline within the major project-based industries in particular. Here author wants to discuss about what is project management? For which the membership of the project management institute (PMI) defined as guide to the project management body of knowledge even though accepted by many practitioners they do have serious drawbacks such as not having detailed on project strategy, nothing on project definition etc. for which to overcome all these aspects they use project management essentially as an execution discipline which will helpful for development of the project on time, in budget and to scope. There are many people says that this type of method would help them in the development of the project as separating project execution from project definition and development at the same time for others it is not they includes all the areas for the development of the project such as defining scope, budget, schedule, performance management, project management and strategy for which they have more benefits in developing project when compare to the previous m ethods. Here it showed that the main difference between projects and non-projects how they are developed using with the help of generic project development cycle which includes concept of the project, definition, development, execution and delivery. Thus, all projects have to go through same sequence whether project is easy or complex. But non-projects do not follow any development cycles sequence they have steady state operations. There were many project management practices available by the early 60s but they were limited to certain situation but the changes in the present socio-economic have changed the environment of the project management to a real challenge. To reflect this change a broader framework had developed which manages the factors that affect the development of project success they are association for project management, covering program management, strategy, technical and commercial matters and traditional PMBOK areas of control and organization. For which it has sho wed various steps how application project management (APM) works. By applying APM project management body of knowledge it has showed that how the construction industry, information technology projects, defence-aerospace and drug development projects were developed by using the APM project management body of knowledge were step by step process is conducted for the success of the project. At last project management is mainly considered as execution and implementation discipline only but there is a need of also covering project definition and program management.(Morris). THE IMPACT OF PROJECT MANAGER ON PROJECT MANAGEMENT PLANNING Here the author basically describes about how project is to completely successfully, what are the steps need to take for implementing project successfully. There are basically two methods included for implementing project successfully they are planning and execution without these measurement we cant develop a successful project. Once the planning is not done properly it will not allow proper execution and to achieve project targets. The main objective of this report is that how project manager shows the impact on the quality of project planning process and they are effective. This process is basically done with the help of project management body of knowledge (PMBOK guide) with the help of PMBOK guide a project manager is mainly concerned with nine different knowledge areas which are further are divided into 39 different processes for properly managing, which are mainly grouped in four life cycles phases they are Initiation Planning Execution Closure Out of which 21 process are identified by PMBOK which are mainly related for planning. Once project is properly planned then these 21 process need to be properly executed. The main nine knowledge areas described by the author are integration, scope, time, cost, quality, human resources, communication, risk and procurement these are the areas which help for the development of proper planning and execution. A field study was conducted to evaluate the involvement of project manager in planning process and in their quality. The main problem in this study was which planning processes were to use and what quality level. For this reason they did an assumption were participants in the study were project managers and other participants came from different project management were different rating was defined from 0 to 5 which defines the quality of major planning process with different PMBOK knowledge areas. At last it is stated that a good project manager has responsibilities to handle both p ositive and negative impact of project were they need to develop better tools and techniques for the development of the project. (Zwikael, 2002). THE CASE STUDY Here the case study mainly conducted on the NATIONAL HEALTH INSURANCE OF SOUTH WEST YORKSHIRE MENTAL HEALTH TRUST here it has showed that how PRINCE2 covers different types of NHS organisation on a variety of NHS projects which includes service development, organisational change and clinical governance at the same time application of PRINCE2 are not specific to NHS they are utilised beyond the value of NHS. The case study mainly includes series of interviews with NHS staff and different types of NHS organisations which covers PRINCE2 implementations issues and the benefits gained by using this application. To understand this case study they took one task that is Karen Holland- Head of QED was QED stands for Quality, Evaluation and Development at south west Yorkshire mental trust. The work of this department was project based and at 1995 QED department heard about the PRINCE2 until then they wont know about PRINCE2 they think as it was floating around and sounded ok. But when time cha nges they had come to know the importance of PRINCE2 and they started using it. When it came to implementation of PRINCE2 which included a two-day training course as more people were trained in PRINCE2 they got common understanding how we can run projects here which helps managing project easier. Such that by using this method they came to known the project board responsibilities and the identified the different roles which are development and how to fill those roles. After which all new people to organisation has introduced to PRINCE2 and they handled an individual live project were they need to get one to one support from QED and have report back to their mangers on the outcomes of the projects . This helped for the development of local framework standards were QED helps project manager before starting any project the required project initiation document (PID) and how to make suitable for project in hand. When introducing new one to prince2 Karens approach them to think of this as pects they are Expressing their objectives. To think in terms of deliverables. Think of benefits to patient. Making shore creativity and structures are not divided. Ensuring basics things such as objectives, deliverables, plan, risk management and funding of projects. PRINCE2 scalability. It has showed most of the projects undertaken by QED are small and dont have fill time project manager such as Trust Staff Opinion Survey Patient Surveys Clinical Audits relating to family health issues Evaluation of Elderly Services By this case study it is cleared that how PRINCE2 helps for the development of the project management in various ways. (PRINCE2 Case Study, 2003). ADVANTAGES AND DISADVANTAGES OF PRINCE2 PRINCE2 PROCESSESS The PRINCE2 processes are mainly helpful for the development of project management approach. PRINCE2 process models mainly define the objectives of each role processes model which will helpful to manage all types of projects. There are basically eight processes available in PRINCE2 process model, which are linked with each other they do have their part of representation in the development of PRINCE2 project management. They are Directing a Project (DP) Directing a project which runs from stating up to the end of closure of the project, which takes overall authority of the project as a decision maker they do have key processes for the project board they are Authorise initiation(starting project on right foot) Authorise Projects(checking for resources) Giving Ad-hoc directions(monitoring, advice, guidance and handling exception situations) Confirm project closure(checking project outcome) Starting up a Project (SU) This is the first process of PRINCE2 which is mainly targeted on the pre-projects process, is the project taken is worthwhile? What to do? Which method to approach? All these questions are handled by the SU before starting of the project. The key processes of SU are Required information for project team is to made available Appointing a project management team Plan Initiation stage Initiating a Project(IP) The main objective of initiating a project is check acceptance of the project, which includes checkings of Agreement what you doing, build a Contract between project board and the project manager, plan quality and project, checks risks and setup project controls and project files which are required for initiating a project. All this processes checked before initiating a project (IP). MANAGING STAGE BOUNDARIES(MSB) This process describes the key feature of project board whether to continue with the project or not. It provides the project board with information needed for the start of next stage process, maintains record of information which can help in the further stages of projects. Also maintains next stage plan, risk information, business case and lessons learnt from this report. Controlling a Stage(CS) This s the process which handles day-to-day management of the project such as monitoring the projects, dealing with problems and keeping informed about all this tasks to senior management. Apart from that they also includes Authorising work to done Looking for any changes Reporting and reviewing the situation Taking corrective action Managing Product Delivery(MP) This process is mainly designed for team managers which mainly deal to ensure that planned products are created and delivered in the given time. MP also deals about how to Accept, Execute and Deliver a work package. Apart from that it checks quality log updates, checkpoint reports and ensuring that completed work meets quality criteria. Closing a Project(CP) The purpose of this process is to execute a controlled close to the project it means it checks whether it got input from the project broad to obtains confirmation base on that the project is close. It should have a clear and unambiguous end to a project. The objectives of CS are Checks the objectives are set to project initiation document (PID) have met or not. Follow- on action Customer acceptance End project report Recommendations Planning(PL) Planning is a repeatable process also used for several other processes. Effective project management relies upon effective planning so planning is backbone of any project. The main objective of planning is Designing a planning Planning a project Developing a complete plan Analysing risk (www.prince2.com) PRINCE2 COMPONENTS PRINCE2 project management consists of eight components which are basically used for supporting PRINCE2 processes were it work as a shield for development of the PRINCE2 project management. They basically consist of eight components which describes different roles. They are Business Case The business case is the one which forwards the projects. It is the one which covers the entire scope the project and checks continually to ensure the project is worthwhile. The business case always focuses on the benefits of the project outcomes and always takes measurable things to develop them. Actually business case contains all the information such as what? Why? , Options, Benefits, Risks, Cost and Timescale which are effectively useful throughout the project. Organisation The success of project managed with PRINCE2 method is mainly depends upon the organisational structure. To have a good organisation structure they need to define the three roles which will have clear roles and responsibilities in organisation they are Business, User and Suppliers (BUS). Based on the size and complexity of a project they use of these roles depends such as combining or sharing. Apart from that they have 4 layers which support PRINCE2 organisation structure they are -Programme Management -Project Board -Project Manager -Team manager From all this roles project manager has central role to play in day to day management of the project and reports to the project board. Plans A plan in PRINCE2 describes various different levels and their usage they are in terms of to see project in term of deliverables and timescale and also to control resources during a project. The information regarding activities and resources requirements must be supported in terms of documentation. The levels of plans included in PRINCE2 are Project Plan, Stage Plan, Team Plan and Exception Plan which are linked with Programme plan and also reflect different needs at different levels of project management. Control Here Control is all about making decision making it plays an important role in good project management. It includes ensuring that products are up to the acceptance criteria and carried out on schedule and within resource and cost plans. It got a control loop structure which has PLAN, MONITOR and CONTROL which forms loop formations for the development of the project management at different levels. Management of Risk Risk is one of the important component of PRINCE2 it do have uncertain outcomes for that sake to analysed and identified this types of risks in the projects to overcome this a risk log is created which will observe risks continually throughout the project. Quality in a Project Environment Quality in a project environment states that quality is identified as project products which makes them fit for satisfying the project needs. For that reason various checks are carried out to ensure products are delivered as per customer requirements. All this methods were tested in a quality review technique. Configuration Management Here in configuration management all the project products need to have track of information like unique identifier which includes name of project, Status, latest version number and owner of the project. All this information will helpful throughout the project where project manager can able to keep the track of products use through configuration management. Change Control Change control is one of the important task in project management where we do have many changes concerning about project scope, resources and quality for this sake PRINCE2 has to flexible to allow changes at the same time this changes must be along with configuration managements. The various changes occur in project outcomes are Costs, Benefits, Risks, Time, Resources and Priority. At the same time project board must re-approve to check any changes to a product where necessary steps taken to deal with such cases. (1012) PRINCE2 TECHNIQUES PRINCE2 works with most of the techniques which help for the implementation of project management in a success full way. There are basically three types of techniques which are used for the development of the project management. Product- based planning This is the one of the key feature of PRINCE2 it mainly focuses on the product to be delivered and upon their quality. It forms an involvement with other process such as planning and leads for developing of other techniques such as network planning and Gantt charts. It basically includes three steps to product-based planning technique they are Product breakdown structure Product description Product flow diagram This all together helps for the development of product-based planning. Change Control Change control is another essential part of project management. Which helps to fit with other PRINCE2 controls such as configuration management and exception report? It also changes types of project issues such as project deliverable, improves project product and record a failure to meet a requirement. Quality Review This technique is basically useful for reviewing document-based products and also used for other quality and testing techniques. It is use to check whether it is fit for purpose or not to requirements. A detailed review is conducted through quality manager. In case of large documents had split into a numbers of sections and them review methods are conducted on them.(Managing successful project with PRINCE2, 2002). CONCLUSION